Marketing and Strategy Director MEA | Johnson & Johnson MedTech

Marketing & Strategy Director – MEA

Location:

Dubai, United Arab Emirates

Purpose:

Lead the Middle East & Africa marketing and strategic capabilities organization for Surgery, partnering with the Surgery EMEA franchise and commercial leaders across MEA to drive differentiated and sustainable growth.

Responsibilities

Define regional growth strategy across franchises.
Drive segmentation, positioning, and pricing strategy.
Own launch excellence.
Align marketing with sales execution and market access.
Develop KOL relationships.
Design and scale internal and HCP education strategy.
Lead centers of excellence, training programs, and digital learning.
Partner with KOLs and institutions for adoption.
Develop rebuttal evidence for commercial teams.
Ensure internal education translates into utilization.
Own forecasting, pipeline tracking, and KPI governance.
Drive S&OP alignment (commercial, supply, and demand).
Lead business reviews, dashboards, and performance cadence.
Improve commercial efficiency (ROI on marketing spend and resource allocation).
Build marketing capabilities focusing on strategies, digital, omnichannel, and analytics.
Upskill teams on value selling and evidence‑based marketing.
Implement tools, CRM optimization, and GTM frameworks.
Drive consistency across markets, especially within MEA complexity.
Ensure all activities comply with Med Tech regulations and policies.
Oversee promotional review processes and approval systems.
Manage interactions with HCPs in line with ethical standards.
Reduce risk exposure while enabling speed.
Spend time in the field with customers and teams according to business and opportunity size.
Maintain organizational administrative tasks.
Create a winning culture and growth mindset.
Create and facilitate internal commercial competitions.
Develop and implement SOPs for commercial contracting.
Adopt and lead change within the organization.
Stay abreast of country policy changes.
Foster relationships with EMEA and global counterparts.

Qualifications

Minimum education:

Degree level (MBA preferred).
10+ years of related experience.
Deep knowledge of the surgery portfolio.
Advanced proficiency with Microsoft tools.
Analytical skills.
Strong negotiation skills.
Excellent decision‑making ability.
Ability to manage complexity.
Talent attraction and development.
Strong communication skills.

Required Skills

Brand marketing
Brand positioning strategy
Business alignment
Business storytelling
Business valuations
Consulting
Critical thinking
Cross‑functional collaboration
Customer intelligence
Data analysis
Data‑driven decision making
Developing others
Digital strategy
Execution focus
Financial analysis
Go‑to‑market strategies
Inclusive leadership
Industry analysis
Leadership
Market research
Negotiation
Problem solving
Product development lifecycle
Product portfolio management

Preferred Skills

Brand marketing
Brand positioning strategy
Business alignment
Business storytelling
Business valuations
Consulting
Critical thinking
Cross‑functional collaboration
Customer intelligence
Data analysis
Data‑driven decision making
Developing others
Digital strategy
Execution focus
Financial analysis
Go‑to‑market strategies
Inclusive leadership
Industry analysis
Leadership
Market research
Negotiation
Problem solving
Product development lifecycle
Product portfolio management

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Marketing and Strategy Director MEA | Johnson & Johnson MedTech | UAE