Business Development Manager – Gift Cards

Role Overview:

We are seeking a driven and experienced professional to lead the growth of our Gift Card sales. This role is responsible for acquiring new business from aggregators, loyalty firms, corporates, and B2B clients, while also nurturing long-term relationships with key accounts. The ideal candidate will bring deep expertise in gift card sales, client management, and operational execution, with a focus on maximising revenue from established companies, banks, and government/semi-government organisations.

• Business Development & Sales
  • Drive gift card sales across B2B channels, including aggregators, loyalty platforms, and direct corporate clients.
  • Identify and secure partnerships with leading financial institutions and loyalty program managers for redemption programs.
• Client & Account Management
  • Build strong, lasting relationships with key accounts and ensure seamless execution of contracts, order fulfillment, payouts, and after-sales service.
  • Manage negotiations for ad-hoc orders and recurring business, ensuring timely communication and resolution of issues.
• Operational Coordination
  • Oversee the end-to-end product fulfilment cycle in coordination with internal teams (Operations, Marketing, Data, Finance).
  • Proactively report and resolve order delays to maintain service quality and protect brand reputation.
• Technology & Integration
  • Leverage API integrations to enhance the distribution of gift cards across marketplaces, loyalty platforms, and redemption channels.
• Cross-Selling & Lead Generation
  • Actively pursue referrals from other Blue Rewards products and follow up on incoming leads to drive business growth.

• Proven experience in the gift card, payments, or loyalty industry.
• Strong track record in government/semi-government partnerships and high-value client management.
• In-depth understanding of customer engagement and loyalty programs
  .
• Excellent stakeholder management
  , negotiation, and communication skills.
• Familiarity with market regulations and Central Bank compliance
  .
• Operational experience in managing gift card programs for retail and commercial properties
  .
• Proactive,
  results-oriented
  , and ethical with a strong ability to manage time and meet targets.

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum 5 years of experience in Corporate Sales, Business Development
  , and Key Account Management within the Gift Card or related industries.
• Strong adherence to KYC/KYB and audit compliance guidelines, including Central Bank policies.
• Ability to handle surprise audits and maintain documentation accuracy.
• Willingness to attend ongoing training to stay current with products and policies.
• Self-starter with the ability to work independently under pressure and adapt to shifting goals.
• Excellent presentation and interpersonal skills.

This position reports to the Head of Gift Programs
.