Marketing and Strategy Director MEA

Purpose

Leads the Middle East & Africa marketing and strategic capabilities organization for Surgery in close partnership with the Surgery EMEA franchise and the Surgery commercial leaders across Middle East & Africa to drive differentiated and sustainable growth. Develops different business and operating models aligned with EMEA regional strategies that hold local relevance to ensure success with a focus on critical strategic priorities to grow the business.

• Strategic Marketing & Portfolio Growth
  • Define regional growth strategy across franchises.
  • Drive segmentation, positioning and pricing strategy.
  • Own launch excellence.
  • Align marketing with sales execution and market access.
  • Develop KOL relationships.
• Education & Capability Building
  • Design and scale internal and HCP education strategy.
  • Lead centers of excellence training programs, digital learning.
  • Partner with KOLs and institutions for adoption.
  • Develop rebuttal evidence for commercial teams.
  • Ensure internal education translates into utilization.
• Business Operations & Performance Management
  • Own forecasting, pipeline tracking and KPI governance.
  • Drive S & OP alignment commercial supply-demand.
  • Lead business reviews, dashboards and performance cadence.
  • Improve commercial efficiency, ROI on marketing spend and resource allocation.
• Commercial Excellence & Capability Development
  • Build marketing capabilities while focusing on digital omnichannel analytics.
  • Upskill teams on value selling and evidence‑based marketing.
  • Implement tools, CRM optimization and GTM frameworks.
  • Drive consistency across markets, especially MEA complexity.
• Business Compliance & Governance
  • Ensure all activities comply with Med Tech regulations and internal policies.
  • Oversee promotional review processes and approval systems.
  • Manage interactions with HCPs in line with ethical standards.
  • Reduce risk exposure while enabling speed.
• Other Duties
  • Spend time in the field with customers and teams in accordance to business and opportunity size.
  • Keep the organization on track with administrative tasks.
  • Create a winning culture and mindset based on growth.
  • Create and facilitate internal commercial competitions.
  • Develop and implement SOPs for commercial contracting.
  • Adapt to and lead change within the organization.
  • Stay abreast of country policy changes.
  • Foster relationships with EMEA and Global counterparts.

Required Minimum Education
:
Degree level. MBA preferred.

Required Years of Related Experience
: 10 years of experience.

Required Knowledge,

Skills and Abilities

:

• Surgery portfolio deep knowledge.
• Advanced proficiency with Microsoft tools.
• Analytical skills.
• Strong negotiation skills.
• Excellent decision making.
• Manages complexity.
• Attracts and develops talent.
• Strong communication skills.

Required Skills

• Brand Marketing
• Brand Positioning Strategy
• Business Alignment
• Business Storytelling
• Business Valuations
• Consulting
• Critical Thinking
• Cross‑Functional Collaboration
• Customer Intelligence
• Data Analysis
• Data‑Driven Decision Making
• Developing Others
• Digital Strategy
• Execution Focus
• Financial Analysis
• Go‑to‑Market Strategies
• Inclusive Leadership
• Industry Analysis
• Leadership
• Market Research
• Negotiation
• Problem Solving
• Product Development Lifecycle
• Product Portfolio Management
• Additional related skills