Senior Product Manager

About the Role

We’re hiring Product Managers across our businesses. Depending on your background and where you fit best, you’ll land in one of them, but the bar and the expectations are the same. This isn’t a role for someone who wants to inherit a roadmap and ship it. We’re looking for PMs who treat their product area like their own company – who get uncomfortable when a lead doesn’t convert, when a user drops off mid‑funnel, when a process feels like it was built for the org chart rather than the customer.

You will own a product area end‑to‑end: define what success means, set the KPIs with engineering, design, and data as part of your team, and work across marketing, sales, and operations to actually deliver outcomes, not just outputs.

The industries we operate in – real estate, mortgages, fractional investing – have spent decades doing things the same way. We’re not interested in incremental improvements. We want PMs who look at a process and ask why does this exist at all.

Own outcomes, not outputs.

• Define success for your area in customer terms – activation, engagement, retention, and business terms – revenue, conversion, unit economics.
• Feature ships and sprint closes don’t count – only impact matters.
• Build with the customer in the room: spend real time with the people you’re building for, whether that’s a first‑time investor putting money into a tokenised asset or a family navigating their first home purchase.
• Translate their actual problems into product decisions, not abstractions.
• Set sharp KPIs and prioritise ruthlessly.
• Every initiative starts with a hypothesis and a measurable outcome.
• Make the hard calls on what gets built, what gets killed, what gets deprioritised, and defend those calls with data and strong product intuition.
• Drive end‑to‑end outcomes cross‑functionally, working closely with marketing, sales, ops, and compliance. A lead that doesn’t convert is your problem. A customer who churns is your problem. The MQL hitting a CRM isn’t success – the customer succeeding is.
• Reimagine—and don’t refine—whether it’s the 30‑step mortgage process or how real estate investing has historically gated access. Be expected to challenge how things are done and propose meaningfully different alternatives, not just better versions of the status quo.

• High ownership:
  Think of yourself as the mini‑CEO of your product area, not a roadmap executor. If something is broken in the customer journey, it’s yours to fix, even if it sits outside the product function on paper.
• KPI‑driven:
  Set goals before starting work, not after. Prioritise based on what moves the needle on those goals, and be equally comfortable defending what you did and what you didn’t.
• Genuine customer empathy:
  Articulate your customer’s actual problems in their words, not in product‑speak. You’ve spent time with users recently and can prove it.
• Cross‑functional operator:
  Don’t hide behind engineering when the problem lies in marketing, sales, or ops. Build relationships across the company that let you drive outcomes through people who don’t report to you.
• Comfortable rethinking the basics:
  Not intimidated by industries that have “always done it this way.” Energised by them.
• Experience in fintech, proptech, marketplaces, real estate, mortgages, or other regulated industries.
• Background as a founder or as an early PM employee at a high‑growth startup.
• Experience pivoting a business model (e.g., B2B to B2C, broker‑led to direct, marketplace to integrated).
• Growth experimentation chops: A/B testing, funnel design, paid acquisition, conversion optimisation.
• Exposure to MENA consumers and businesses.

• Experience in fintech, proptech, marketplaces, real estate, mortgages, or other regulated industries.
• Background as a founder, or as an early PM/employee at a high‑growth startup.
• Experience pivoting a business model (e.g., B2B to B2C, broker‑led to direct, marketplace to integrated).
• Growth experimentation chops: A/B testing, funnel design, paid acquisition, conversion optimisation.
• Exposure to MENA consumers and businesses.