Key Account Manager

The Key Account Manager is responsible for driving profitable sales growth and achieving key business objectives, including sales targets, trade spend optimization, 4

Ps execution (Product, Price, Placement, and Promotion), and Days Sales Outstanding (DSO) targets.

The role provides strategic direction and leadership for assigned key accounts while managing the day-to-day sales operations to ensure effective execution, customer satisfaction, and sustainable business growth. The Key Accounts Manager is responsible for building, managing, and strengthening relationships with key customers, understanding their business needs and objectives, and developing tailored account strategies that deliver mutual value and long-term partnerships.

The role works closely with cross-functional teams, including Trade Marketing, Supply Chain, Finance, and Category Management, to drive business performance, maximize market opportunities, and ensure excellence in customer execution.

• Develop and execute account-specific sales strategies to drive revenue growth, profitability, and customer retention.
• Manage key account business plans, including sales, revenue, trade spend, and expense controls.
• Set and monitor sales targets for key accounts, ensuring achievement of volume, value, and profitability objectives.
• Identify and develop business growth opportunities across categories and channels in collaboration with customers and distributors.
• Oversee the day-to-day activities of Key Account Executives, ensuring compliance with company policies, processes, and performance standards.
• Lead portfolio growth initiatives, assortment planning, product launches, and Joint Business Plan (JBP) development and execution.
• Conduct regular performance reviews and business update meetings with the sales team.
• Collaborate with Marketing, Supply Chain, Finance, and Customer Service teams to ensure seamless customer support and execution excellence.
• Conduct regular market visits to assess market conditions, execution standards, visibility, and competitive activity.
• Deliver sales, category, trade spend, and DSO targets in line with business objectives.
• Ensure compliance with company credit policies and drive timely collection of outstanding receivables.

• Build, maintain, and strengthen long-term relationships with key customers and strategic partners.
• Lead customer business reviews, providing performance insights, growth opportunities, corrective actions, and category recommendations.
• Manage annual contract negotiations and maintain senior-level relationships with key customers.
• Ensure timely resolution of customer concerns and deliver high levels of customer satisfaction.
• Identify and implement business-building initiatives that support mutual growth and category development.

• Drive achievement of category and brand objectives across Product, Price, Promotion, and Placement (4
  
  Ps).
• Coordinate the execution of promotional campaigns, activations, and marketing initiatives within key accounts.
• Monitor and evaluate promotional effectiveness and provide recommendations to maximize return on investment.

• Monitor market trends, customer developments, competitor activities, and emerging opportunities.
• Analyze EPOS and customer performance data to generate actionable insights and growth plans.
• Prepare and present account performance reports, business reviews, forecasts, and strategic recommendations.
• Communicate account status, risks, challenges, and opportunities to internal stakeholders and senior management.

• Lead, coach, and mentor Key Account Executives to enhance performance and professional growth.
• Conduct regular performance evaluations and provide constructive feedback and development plans.
• Foster a high-performance culture focused on accountability, collaboration, and continuous improvement.
• Support talent development and succession planning initiatives within the function.

• Contribute to the preparation and management of account budgets and business…