Commercial Director

About Calo (more here)

Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and are now expanding our mission of making healthy easy to retail and other verticals.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions – no small thinking here.

As Commercial Director (Demand & Growth), you will be responsible for driving demand generation, customer growth, revenue performance, and market expansion across UAE and Kuwait.

You will lead the development and execution of market growth strategies while identifying new opportunities across subscriptions, partnerships, retail, CPG, and emerging business initiatives.

This is not a traditional brand marketing role.

We're looking for a business leader whose core expertise is marketing and growth, but who approaches every decision through a commercial lens. You'll be expected to own outcomes, make independent decisions, and act as a strategic partner to market leadership.

Success in this role will be measured by your ability to grow customers, improve retention, increase revenue, unlock new growth opportunities, and drive overall market performance.

• Lead market growth strategy across UAE and Kuwait
• Drive customer acquisition, retention, engagement, and revenue growth
• Own demand generation and customer growth performance across all channels
• Identify growth opportunities and prioritize initiatives with the highest commercial impact
• Act as a key business partner in driving overall market performance

• Launch and scale new growth channels, partnerships, and business opportunities
• Support expansion initiatives across subscriptions, retail, CPG, and future business verticals
• Identify and execute strategic partnerships that drive customer and revenue growth
• Evaluate pricing, promotions, offers, and commercial initiatives to maximize business performance

• Develop integrated growth strategies across digital, offline, CRM, lifecycle, referral, and performance marketing channels
• Optimize marketing investments through rigorous performance analysis and ROI management
• Continuously improve CAC efficiency, retention, LTV, and revenue contribution
• Ensure marketing efforts directly support business growth objectives

• Serve as Calo's on-the-ground commercial owner in the UAE
• Build relationships with partners, agencies, vendors, and key stakeholders
• Represent the business locally and provide market intelligence, customer insights, and competitive analysis
• Act with a high degree of ownership and autonomy in market decision-making

• Analyze customer behavior, growth trends, market opportunities, and competitive dynamics
• Build reporting frameworks and performance dashboards that connect marketing efforts to business outcomes
• Use insights to inform strategic decisions and resource allocation

• Actively utilize AI tools to improve analysis, planning, execution, content creation, productivity, and decision-making
• Champion innovative growth practices and scalable operating models
• Continuously explore new technologies and automation opportunities that improve team effectiveness and business performance

• Partner closely with Commercial, Product, Growth, Operations, Finance, and Leadership teams
• Align growth initiatives with broader company objectives
• Lead agencies, external partners, and cross-functional projects from strategy through execution

• 8+ years of experience in Growth, Commercial Marketing, Demand Generation, Revenue Growth, Market Expansion, or related leadership roles
• Strong B2C experience is required
• Experience scaling consumer-facing businesses in high-growth environments
• Proven track record of…