The E-Commerce Sales Lead at Marah Kids will be accountable for overseeing the e-commerce website and marketplace to ensure the smooth execution of online sales strategies, product availability, supplier management and growth. This role requires excellent organizational skills, leadership abilities, and a strong understanding of the Shopify platform, marketplace excellence and associated processes.
This is a hands‑on commercial role that combines operational rigour with a sharp commercial instinct — owning everything from website/marketplace operations, product catalogues/growth strategies through to supplier negotiations, pricing strategy, and go‑to‑market initiatives. The successful candidate will be the single point of accountability for revenue, margin and commercials. The right candidate must have a robust understanding of the Shopify Platform and Marketplace (Amazon, Noon and others).
A Start‑up and growth mindset is required.
- Own the day‑to‑day running of the toys category across the owned Shopify website and marketplaces
- Maintain a live and accurate product catalogue: listings, titles, descriptions, images, attributes, and pricing – buy box
- Monitor site health, flag technical issues, and coordinate resolution with technology or platform teams
- Ensure stock availability, product visibility, and search ranking are optimised at all times
- Carry out merchandising and promotional tasks on Shopify backend, plus other basic technical roles on Shopify to improve experience
- Marketplace strategies – drive revenue and share across various marketplaces, including entry to new platforms and scaling
- Lead the end‑to‑end onboarding of new SKUs – from supplier data collection through to live listing, including establishing SOPs for product descriptions & image excellence and phasing out of non‑selling SKUs
- Conduct regular catalogue audits to identify gaps, duplicates, underperforming lines, and opportunities for bundling or cross‑selling
- Write and optimise product copy that meets SEO best practices and marketplace content guidelines
- Commercial levers – exploring end‑of‑life or one‑off deals, bundles or ecosystem/complementary ranges – when bought together
- Manage seasonal and promotional catalogue updates, including launch windows for new toy ranges
- Ensure constant availability and correct inventory levels for maximum availability – for both Shopify and marketplaces
- Use data to recommend ‘ready stock’ and holding of fast sellers for quick delivery as a USP for Marah Kids
- Marketplace compliance – policies, reflect brand standards, safety certifications and age‑grading requirements
- Manage relationships with toy suppliers, distributors, and brand partners as the primary commercial contact
- Negotiate trading terms, cost prices, exclusivity arrangements, and co‑marketing agreements; re‑negotiate to ensure improved commercial terms are a constant focus
- Track supplier performance against agreed SLAs on lead times, fill rates, and product quality
- Identify and onboard new suppliers to fill range gaps or improve margin
- Own the pricing strategy for the toys category, balancing competitiveness with gross profit targets
- Conduct regular competitor price benchmarking across Amazon, Noon, and other key players
- Analyse promotional price elasticity to guide discount depth and frequency
- Work closely with Finance to track landed cost, category margin, and return on promotional spend
- Partner with the Marketing team to brief, plan, and execute category campaigns – including seasonal peaks (Eid, Back to School, Christmas, White Friday)
- Provide commercial input into campaign calendars: which products to promote, at what price point, and with what creative angle
- Coordinate new product launches end‑to‑end, aligning stock arrival, listing readiness, and campaign go‑live
- Review campaign performance post‑launch and feed learnings back into future planning
- Manage Marketplace campaigns – sponsored products, brands, optimise bids and budgets to deliver ROI; analyse performance and adjust strategies, e.g., buy box; adjust strategies to maximise visibility during key trading periods
Creating a culture of ‘customer first’…
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