Leadership - Bedayaty Program

Overview

We are seeking a dynamic and creative individual to join our DCOM team as a Content Creator Lead. In this role, you will be instrumental in codifying best-in-class Digital Merchandising Must Haves (DMMHs), briefing and liaising with agencies to enhance pack shots, create A+ content, curate secondary images, craft banners, and monitor content scores on platforms. You will be mentored by Line Managers and interact with Senior leaders to support your personal and functional development.

Graduates who have recently completed their studies or graduates with a maximum of 2 years of experience. We are open to both Graduates and Postgraduates.

• Creativity & Customer Focus
• Cultivates Innovation
• Action Oriented & Collaborates
• Plans and Aligns
• Ensure Accountability

• Roll out standards for Digital Merchandising (linking with the global Perfect Store team) and provide implementation expertise to support in-market Digital Merchandisers — codify best-in-class approaches and learnings and cascade across markets.
• Be accountable for briefing and liaising with key internal and external stakeholders for the development and creation of new assets and delivery for MEA-specific DCOM content, ensuring ideas travel across markets and DCOM platforms.

• Craft compelling A+ content that showcases product features and benefits, enhancing the overall customer experience with agencies.
• Curate a library of secondary images to supplement product listings and improve visual storytelling with agencies.

• Lead the full revamp and enhancement of all product pack shots for Mars Wrigley.
• Liaise with content agencies and the marketing team to produce high-quality content for pack shots, showcasing products in an engaging and persuasive manner across all SKUs and brands.
• Work closely with the marketing team to understand key selling points and incorporate them into visual content.

• Develop captivating and SEO-friendly product titles that grab attention and accurately represent the product with agencies.
• Ensure consistency in tone and messaging across all product descriptions that highlight key features, benefits, and unique selling points.
• Research trends and keywords to enhance titles and descriptions to increase product share in search.

• Develop eye-catching banners that align with brand identities, drive engagement, and meet consumer, customer, and DCOM channel needs with creative agencies.
• Collaborate with the marketing team to ensure consistency across all visual elements and compliance with brand guidelines.

• Work with the Perfect Digital Store team across MEA to monitor and analyze content performance scores on various platforms.
• Implement optimizations based on data insights to continually improve content effectiveness.
• Codify best-in-class approaches and learnings on content and cascade across the markets and regions.