Chocolate Designer

Overview

We are looking for a creative and multidisciplinary Chocolate Experience Designer to design how customers experience our brand across physical, sensory, and interactive touchpoints. This role goes beyond product — it transforms chocolate into a journey through storytelling, tasting rituals, gifting moments, retail theater, and immersive activations. You will design and orchestrate memorable chocolate experiences across stores, pop-ups, events, workshops, and packaging interactions — blending creativity, design thinking, and sensory engagement.

The ideal candidate combines experience design, brand storytelling, and spatial or sensory creativity, with a passion for food, culture, and emotional customer connection.

• Design end-to-end chocolate experiences across retail, events, and brand activations.
• Create experience concepts for: tasting journeys; chocolate rituals; guided flavor flights; gifting experiences; interactive displays; translate brand stories into physical and sensory experiences.
• Develop themed experience concepts for seasonal launches and limited editions.
• Design in-store chocolate experiences including tasting counters, discovery zones, and interactive displays.
• Collaborate with retail and visual merchandising teams on customer journey flow.
• Create experiential concepts for: pop-up stores; kiosks; mall activations; chocolate bars & counters.
• Ensure experiences are immersive, premium, and operationally practical.
• Design gifting journeys and unboxing rituals for premium chocolate collections.
• Work with packaging and innovation teams to create interactive packaging moments.
• Develop storytelling elements inside gift boxes and collections.
• Elevate corporate and seasonal gifting into memorable brand moments.
• Conceptualize chocolate workshops, tasting events, and community experiences.
• Design interactive formats such as: chocolate-making sessions; pairing experiences; sensory tasting classes; family & kids chocolate labs.
• Collaborate with Events & Activations teams on execution standards.
• Design experiences using taste, texture, aroma, sound, and visual cues; work with chefs and product teams to build flavor storytelling journeys.
• Create scripts and frameworks for guided tastings and product storytelling.
• Develop brand rituals and signature experience formats.
• Work closely with Brand & Marketing, Innovation & R&D, Retail Experience, Packaging Design, and Events & Activations to align experience design with campaign themes and product launches; prototype and test new experience formats before rollout.

• Bachelor’s degree in Experience Design, Brand Design, Interior/Spatial Design, Hospitality, or Creative Direction.
• 4–8 years experience in experience design, brand activations, hospitality concepts, or experiential marketing.
• Strong understanding of customer journey design and emotional touchpoints.
• Experience in retail, food, luxury, or lifestyle brands preferred.
• Ability to translate brand identity into physical and interactive experiences.
• Strong concept development and presentation skills.
• Visual thinking and storytelling ability.
• Passion for food, chocolate, culture, and sensory design.
• Fluent in English (Arabic is a plus).