Freelance Marketing & Communications Associate

Art Dubai Group is a public-private partnership with Dubai International Financial Centre (DIFC) founded in 2007, and has grown to become the most experienced cultural programming company in the Gulf. Comprising more than 30 initiatives, including the region’s leading art and design fairs and festivals, it is a provider of industry expertise to the business and government sectors, alongside year-round commissioning and professional development programmes.

The group’s flagship initiatives include Art Dubai, the Middle East’s pre-eminent international art fair;
Downtown Design, the region’s leading design fair with a focus on high quality and original design;
Dubai Design Week, the region’s largest design festival; and Prototypes for Humanity, the world’s largest and most diverse assembly of academics addressing social and environmental challenges.

Dubai Design Week is the leading design festival in the region managed by the Art Dubai Group. It presents an ambitious programme of installations, exhibitions, fairs, pop-ups, talks, workshops and a marketplace. In addition to the annual festival, the design team delivers year-round programming and initiatives that support designers, creative communities and public engagement with design.

Downtown Design (the region's leading design fair, with a focus on contemporary and high-quality design) is the anchor event of Dubai Design Week and hosts both internationally renowned design brands and manufacturers alongside individual designers, collectives and studios from around the globe, with a spotlight on the region.

The Freelance Marketing and Communications Associate will support the delivery of integrated marketing and communications activity for Dubai Design Week and Downtown Design
, contributing across content, social media, digital campaigns and communications operations for a duration of 5 months
.

Working as part of a small, collaborative team, the role supports the execution of the year-round marketing and communications strategy. This includes creating content and assets, supporting PR and media activity, coordinating with social media delivery, and helping track performance and reporting.

The role sits at the intersection of communications and marketing, with a predominance of the former. It is suited to someone who is hands on, highly organised and interested in how cultural events communicate with audiences across multiple channels. A background in communications is strongly preferred.

• Support the implementation of the overall marketing and communications plan for Dubai Design Week and Downtown Design across digital, social and PR channels
• Assist in coordinating activity across internal teams, external agencies and creative partners to ensure messaging, timing and delivery are aligned
• Support day-to-day communications operations in the lead up to and during the events

• Support the implementation of the marketing and communications strategy across content and editorial outputs, ensuring alignment with key messaging, campaign objectives and target audiences.
• Coordinate the planning, production and delivery of content across channels, including social media, website, newsletters and OOH.
• Help in shaping and adapting content to ensure consistency in tone of voice, messaging and visual identity.
• Coordinate with external creators including photographers, videographers, designers and copywriters to support on content production.
• Collaborate with internal teams and external partners to contribute to campaign narratives and storytelling frameworks that drive engagement and visibility.
• Maintain organized content libraries, asset folders and version control.

• Support the coordination and delivery of social media content across Instagram, Facebook, Linked In, Tik Tok and X.
• Assist with scheduling, publishing and adapting content for platform specific formats and audiences.
• Monitor comments, messages and mentions, supporting community engagement and escalations where required.
• Track platform…