Content Creator, Content Writer ​/ Copywriter

Content Creator (6 Month Contract)

Location:

Dubai

You don’t just follow trends — you spot them early and make them better.

This role is for someone who’s obsessed with Tik Tok/Reels, constantly saving ideas, and already thinking, “we could totally do this for a brand.” You’ll be the brain behind the content — turning trends into concepts, scripts into shoots, and ideas into content that actually performs.

Think: part creator, part strategist, part internet culture expert.

6‑month contractual role based in the UAE (extendable to 12 months based on performance).

• Own weekly/monthly content calendars across brands.
• Translate trends into scalable, shootable content ideas.
• Write scripts, hooks, and live session flows.
• Lead shoot planning and guide execution with Director & Editor.
• Track performance and iterate using a test–learn–scale approach.
• Need to create 80-100 content pieces in a week with the team.

• Born to be creator.
• Deep understanding of Tik Tok/Reels ecosystem.
• Strong scripting, ideation, and planning capability.
• Ability to manage high-volume content pipelines
  .
• Experience as a content creator or in content production preferred.

• Active public Tik Tok account with minimum 3,000 followers
• Consistently creating and posting content.
• Must share social handle as part of screening.
• Must hold (or be eligible for) influencer/content creation permissions in UAE.
• Must be legally eligible to work in the UAE (valid UAE work visa).
• Must be legally allowed to create branded content in the UAE (including influencer/content permits where required).
• Comfortable appearing on camera and participating in shoots when required.
• Open to being featured as part of Reckitt brand content during the contract duration.
• Must comply with UAE regulations and Reckitt brand safety guidelines (no association with restricted/prohibited categories).
• Basic hands‑on comfort with:
• Mobile/DSLR cameras
• Lighting setups

• Ability to operate in a fast‑paced, high‑volume content environment
  .
• Strong understanding of short‑form video culture (Tik Tok, Instagram Reels).
• Team‑first mindset — flexibility to support across roles during shoots.

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.

We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt’s potential future successes. For eligible roles, we also offer short‑term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition;

colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.