Senior Commercial Director

Overview

Ciel Dubai Marina, Vignette Collection is a lifestyle luxury hotel located in the Dubai Marina district of Dubai, United Arab Emirates. Standing at 377 meters, Ciel is the tallest hotel in the world boasting 1,004 guestrooms featuring floor-to-ceiling panoramic glass windows, eight dining destinations, three outdoor swimming pools including one of the world's highestinfinity pools, a luxury spa, and a state-of-the-art gymnasium.

Designed by award-winning architects Norr, the skyscraper is a global symbol of modern engineering and luxury.

Ciel is strategically located at the gateway to Dubai Marina, offering direct access to key tourist attractions, beaches, retail centres, and transport networks. The property was developed by The First Group, a renowned UAE-based global property investment firm and is part of IHG Hotels & Resorts’ Vignette Collection. Discover more athttps://

The First Group Hospitality is a Dubai-headquartered, full-service hospitality management companyspecialisingin hotel operations, asset management, and F&B strategy. With a team of industry veterans and a proven track record, the company delivers tailored solutions that enhance efficiency,optimiserevenue, andmaximiseasset value for investors and hotel owners. As a trusted third-party hotel management provider, The First Group Hospitality partners with leading global brands to drive operational excellence and long-term profitability, thanks toexpertisespanning property performanceoptimisation, cost management, and guest experience enhancement.

Beyond management, The First Group Hospitality develops andoperatesa dynamic portfolio of upscale hotels, residences, and award-winning restaurants, creating high-value hospitality assets that stand out in the market.

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The Senior Commercial Director is responsible for setting, leading and delivering the full commercial strategy for the Ciel Dubai Marina – Vignette Collection by IHG. Working directly with the Managing Director, hotel leadership teams and above-property/shared-service teams, this role is accountable for commercial growth across rooms, food and beverage, meetings and events, and all relevant ancillary revenue streams.

The role has clear accountability for RevPAR, market share, total revenue, profitability-aligned growth, brand-aligned commercial execution and the development of a high-performing commercial culture across the organization. The ideal candidate is a proven commercial leader with successful experience in a similar hotel organization and a demonstrated track record of managing luxury lifestyle in a complex environment as well as critical asset importance.

Sales and Marketing Teams report directly to the Senior Commercial Director, ensuring clear ownership of demand generation, brand activation, commercial execution and revenue delivery across all commercial disciplines.

• Develop, lead and execute the hotel strategy ensuring alignment with ownership objectives, brand standards, annual budgets and hotel business plans.
• Act as the senior commercial partner to the Managing Director, providing clear recommendations on business mix, pricing, demand generation, channel strategy and growth opportunities.
• Translate objectives into measurable commercial action plans with clear ownership, timelines and performance expectations.
• Create a strong commercial culture across the organization, ensuring hotel teams understand market opportunities, revenue priorities and their role in driving commercial results.

• Drive RevPAR, ADR, occupancy, market share and total revenue growth across the asset through disciplined commercial planning and execution.
• Lead total hotel revenue opportunities across rooms, food and beverage, groups, meetings and events, long-stay, corporate, leisure and ancillary revenue streams.
• Work closely with revenue management teams to optimize pricing, inventory controls, restrictions, forecasting, segmentation and channel mix.
• Identify demand gaps and growth opportunities by monitoring market trends, competitor activity,…