Director, Sales MEA

We are seeking a Director, Sales MEA who is responsible for driving the overall sales performance of the MEA region, with a dual focus on managing a portfolio of strategic accounts and leading a team of sales professionals.

This role combines hands‑on ownership of key B2B and B2C relationships with direct people management responsibilities, including the oversight, development, and performance management of the regional sales team.

The Director Sales plays a critical role in fostering long‑term partnerships while ensuring the team delivers sustained commercial results, in line with LHW’s global philosophy and policy guidelines.

Acting as a key contributor to both execution and strategy, the Director Sales plays a critical role in implementing team‑level sales plans and providing input into the broader regional strategy.

The position requires a high level of ownership, cross‑functional collaboration, and the ability to influence stakeholders across levels.

• 40% leadership
• 30% strategy
• 30% sales involvement

This is a full‑time position located in Dubai. We offer flexible workplace policies that allow for working remotely 3 days a week and require being in our Dubai office 2 days a week (Wednesdays and Thursdays).

• Lead, coach, and develop a team of sales professionals, fostering a high‑performance and accountable culture
• Set and manage performance expectations, providing regular feedback and development opportunities
• Serve as a resource and escalation point for team challenges, both internal and client‑related
• Support sales team hiring, onboarding, and succession planning

• Drive the execution of sales plans aligned with organizational objectives and member hotel needs
• Contribute to the development of segment, regional, or global strategies by offering market insights and team‑level feedback
• Monitor sales metrics and business trends to identify opportunities, adjust tactics, and optimize account coverage
• Partner with cross‑functional teams (global servicing, marketing, distribution, member relations) to align efforts and maximize impact
• Ensure strong representation and value delivery for member hotels in client engagements and partnerships

• Maintain and grow strategic client relationships, ensuring a high level of satisfaction, retention, and value delivery
• Support the team in managing key accounts and navigating complex negotiations or service issues
• Represent the organization and its member hotels at key industry events, meetings, and business reviews
• Act as a trusted advisor to clients, identifying opportunities for growth, innovation, and collaboration

• Oversee accurate forecasting, reporting, and CRM updates, ensuring visibility into team activity and performance
• Manage team resources and budgets in alignment with strategic goals
• Facilitate regular internal communications, sharing updates, insights, and feedback across teams and leadership
• Contribute to continuous improvement of sales processes, tools, and systems

• Preferred Bachelor’s degree, ideally in Business, Sales, Marketing, or Hospitality.
• 6+ years of progressive experience in sales, preferably in hospitality, travel, or related industries
• 2+ years of experience leading and developing high‑performing teams
• Proven knowledge of the MEA luxury travel landscape and its key stakeholders, with an established regional network
• Proven ability to manage strategic accounts and foster long‑term client relationships
• Strong business acumen with experience in sales planning, forecasting, and performance management
• Excellent interpersonal, communication, and presentation skills
• Comfortable working in a dynamic, cross‑functional, and global environment
• Ability to travel as required
• Fluent in English and Arabic

• Strategic, analytical thinker with a proven ability to develop innovative, win‑win solutions that drive value for clients, partners, and the business
• Operates effectively in fast‑paced, evolving environments; experienced in leading teams and managing shifting priorities…