Sr Marketing Manager

Marketing Operations & Planning

• Own the annual, quarterly, and monthly marketing calendar, ensuring all activities are synchronized.
• Lead weekly planning and performance meetings to review data and pivot strategies in real-time.
• Translate high-level business priorities into structured campaign and launch plans.
• Create clear briefs for the Specialists and maintain full visibility across all timelines, deliverables, and deadlines to ensure flawless execution.

• Own the marketing budget, allocation, forecasting, and ROI; forecast growth trajectories and reallocate spending based on performance.
• Develop a holistic strategy that balances aggressive performance marketing with long-term brand building.
• Drive execution across existing and new territories, navigating multi-lingual requirements (Arabic) and territory-specific regulatory awareness.

• Supervise the execution of PPC, Paid Social, Affiliate, and SEO.
• Direct strategies that lower Customer Acquisition Cost (CAC) while increasing Lifetime Value (LTV) through attribution modeling and robust testing.
• Championing a test-and-learn culture across offers audiences, and channels to find new avenues for scale.

• Ensure a cohesive narrative across digital ads, website, app, retail environments, and events.
• Lead PR initiatives, media opportunities, and executive thought leadership to build brand authority.
• Manage ATL/BTL activities including print, radio, retail activations, and physical event presence.

• Oversee the full customer journey from initial awareness to long-term retention.
• Guide CRM, email automation, loyalty initiatives, and subscription growth to drive repeat purchase behavior and maximize customer value.

• Lead and mentor the two Senior Marketing Specialists, ensuring KPI accountability and supporting their professional development.
• Work closely with Sales, Operations, and Customer Service to ensure marketing initiatives align with inventory levels, delivery capabilities, and customer experience.

• Manage agencies, freelancers, developers, photographers, and media partners.
• Own all external briefs, timelines, budgets, and the final quality of all outsourced output.

• Partner with the Creative Director on brand vision and high-level approvals.
• Take full ownership of execution and delivery so the Creative Director remains in a non-operational, visionary capacity.

• 6+ years in a senior marketing role, with proven experience in team management and P&L ownership.
• Ability to think long-term while maintaining a "startup" agility to execute daily.
• Deep understanding of performance marketing stacks, CRM, and analytics platforms.
• Exceptional brief-writing and interpersonal skills to manage both internal teams and external vendors.