As an Associate Director you will be part of the Wasserman Middle East team, leading one of our biggest accounts. The role would see you working across different projects. You will lead the day‑to‑day relationship between Wasserman and the client, be responsible for client account management, and manage discussions related to the client’s sponsorship strategy, the role it plays for them as a business and how the sponsorship strategy translates into activation planning and delivery for their current sponsor ships.
Integrated activation planning is hugely important and the ability to connect all the different touchpoints with relevant internal and external stakeholders is paramount. We are looking for a candidate to bring great client skills, experience of working in the sponsorship industry and a passion for the sports & entertainment sector.
You will be part of our Brands team based in Wasserman’s UAE offices (with remote and flexible working options). You will work with colleagues across the Middle East as well as the wider global team, and will need to travel between UAE and KSA, as well as other countries in the region as required. You will report into a Senior Director with a dotted line to an EVP and will have direct reports.
As part of this role, you will act as a subject matter expert within the tennis industry, bringing extensive knowledge of the global tennis ecosystem and its key stakeholders, including rights holders, governing bodies, tournaments, players, etc. You will develop and manage strategic relationships across the sport, identifying commercial opportunities, driving partnership growth, and strengthening Wasserman’s position as a leading partner within the global tennis landscape.
Key Responsibilities- Leading the relationship with the client, and day‑to‑day management
- Developing relationships with key stakeholders in the client’s in‑house teams
- Leading on client strategy updates and project planning
- Building the integrated activation plan, ensuring alignment with the broader sponsorship strategy
- Effectively leading regular project and status meetings with the clients and internally within the team
- Leading the development and management of project timelines, budgets, task tracking and other documents
- Manage internal and external ideation sessions and creative development
- Support the relationships and management of internal stakeholders, rights holders & suppliers
- Oversee the team in implementation of all aspects of the account touch points including general rights delivery, live event delivery, digital & social strategies, PR & comms and guest management
- Join client in‑house meetings as required, and provide subject matter expertise where needed. Lead the collaboration across other parts of the wider Wasserman business to ensure best possible client servicing
- Line management of Account Team members
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