Brand Manager

Position Summary

• The Brand Manager is responsible for shaping and elevating the brand image of the company and its products.
• This role requires conducting market research, analyzing brand performance, and leading strategic brand initiatives.
• The ideal candidate will collaborate with stakeholders to develop product assortments that meet consumer needs and drive market success.

• Define and communicate brand positioning, value proposition, and messaging across the portfolio.
• Develop and implement innovative marketing campaigns and promotional initiatives to enhance brand visibility and engagement.
• Ensure brand consistency across all channels, including digital platforms, advertising, and in-store experiences.

• Oversee retail operations, including store management, staffing, and customer service standards.
• Develop and enforce standardized operating procedures (SOPs) to optimize efficiency and consistency.
• Monitor retail performance metrics, analyse KPIs, and implement actionable strategies for improvement.

• Conduct regular audits and store visits to assess compliance and identify growth opportunities.
• Analyse brand performance metrics and prepare reports for senior management, highlighting insights and trends.
• Manage relationships with brands, wholesale accounts, and key stakeholders to drive alignment and collaboration.

• Collaborate with brands to identify market trends and consumer preferences that inform product development.
• Drive initiatives to adapt the brand strategy to evolving customer needs.
• Manage the product lifecycle from concept to launch, ensuring strategic alignment.

• Develop integrated marketing plans to support brand objectives and sales goals.
• Oversee advertising, media, public relations, and digital marketing strategies to maximize brand engagement.
• Monitor campaign performance and optimize investments to achieve ROI targets.

Minimum Qualification required:

• Bachelor’s degree in business administration, Marketing, or a related field.
• MBA preferred.

• 8-10 years in Retail Brand Management with a proven track record of leading brand strategy.

• Strong analytical skills with a data-driven mindset.
• Exceptional leadership, communication, and interpersonal abilities.
• Proficiency in Excel and familiarity with data analysis tools.