Integrated Senior Strateist

INTEGRATED SENIOR STRATEGIST

We are looking for a unicorn. A senior strategist who is experienced and comfortable blending the worlds of brand strategy and social strategy. Someone who can craft brilliant brand strategies, blistering insights and inspiring creative briefs, develop powerful strategic stories, throw together a comms framework in a snap, AND translate them into social content pillars, tight channel roles, social KPIs and platform specific recommendations without even blinking.

And above all, you are able to make the complex simple and the simple compelling. If you are that person, talk to us.

• Undergraduate degree in advertising, marketing, and/or related field
• 4-6 years of hands strategy experience across brand and social
• Past experience in business development and/or account management is a plus
• Experience with FMCG, destination, and/or Saudi brands is a bonus

• Be a researcher of culture, category, consumer in ways that yield surprising, interesting and compelling insights for briefs
• Scour social and digital to stay on top of latest features, trends, platforms, content
• Incorporate multiple methods and insights (qualitative, quantitative, behavioral and planning) to form an integrated strategy
• Pro-actively bring big ideas and holistic thinking to client based on industry occurrences
• Work on diverse projects:
• Tackle a diversity of business problems from brand building to customer acquisition to building loyalty and advocacy among customers
• Serve a diversity of industries
• Serve diverse customer types (Moms, youth, B2B, B2C, Affluent)
• Participate in creative ideation sessions with clients and internal staff
• Develop a unique and publishable POV based on current work and unique data insights

Own the intelligence gathering and insight development to guide Channel and Account Planning teams in defining program strategy. Provide support to Account/Channel teams in the creation of a comprehensive plan

Direct account teams in defining information requirements/needs

Lead and consult with teams on the best ways to execute and deliver on the strategy

Partner with other departments to ensure consumer insight is incorporated into the work

Assist New Business with creative or strategic outlines as part of the RFP or proposal process

Ensure successful project handoff. Ensure work is appropriately positioned for long-term success (partnering as needed with Creative, Technology, Analytics and Business Leadership)

Ensure (with appropriate account directors) that strategy recommendations (ideation, strategy formula, etc) are in alignment with the client’s goals and brand positions.

The Senior Strategist leads the design of insight driven strategies from opportunity identification through to experience definition. The Strategist is responsible for ensuring high quality, successful delivery of holistic solutions that leverage our tools and processes.

Diagnose how to tackle the client problem in terms of processes/tools to use and general approach

Collaborate to ensure the quality of the creative brief and briefing process

Conduct a detailed and wide-ranging analysis:

Perform detailed evaluation of client’s business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats

Evaluate a client’s execution of social media campaigns and strategies, offering specific recommendations backed by experience and sound data analysis

Define client objectives and success KPIs to refine social media offering rooted deeply in data

Synthesize research findings and develop strategies around current trends and engagement tactics to adapt for our brands

Determine whether and how to use different social channels to meet clients’ marketing and business goals. Explore and identify new avenues for social experiences to accomplish client goals

Strategically integrate Social Media service offering with the client’s other marketing platforms, including but not limited too – Other Mobile, OOH, Print, and Broadcast

Define strategic…