Brand Manager - Foodservice

About the job Brand Manager - Food service

Our client is looking to recruit his Brand Manager

Main Responsibilities:

• Contribute to Food service Premium Strategy:
• Assist in developing long-term plans and budgets.
• Develop and define the annual food service marketing plan.
• Manage Product/Brand Portfolio:
• Oversee regional innovation projects and develop 360° launch plans.
• Analyze brand performance, trends, and competition to provide recommendations for optimization.
• Collaborate with market leaders to enhance brand development in terms of sales, profitability, and market share.
• Develop an annual activation plan for the food service network.
• Define communication strategies and develop media plans.
• Co-manage digital strategy alongside digital activation leads.
• Enhance sales tools and organize culinary events in the region.
• Recruit and Develop Local Chef Ambassadors:
• Create signature recipes with local Chef Ambassadors.
• Engage chef networks through events, demonstrations, and trade shows.
• Maintain Relationships with VIP Clients:
• Develop a loyalty program strategy.
• Organize specific events and services for VIP clients.
• Participate in Local Events:
• Represent the company at prominent trade shows such as Gulfood

Required Qualities:

• Strategic and Operational Vision:
  Ability to operate within an international context.
• 3 years in similar role
• Experience of the GCC market is required
• MBA in marketing or equivalent
• Autonomy and Challenge Orientation:
  Ability to prioritize various demands and work independently.
• Analytical
  
  Skills:
  
  Strong analytical and synthesis capabilities.
• Project Management:
  Experience in managing projects with a high degree of autonomy.
• Market Knowledge:
  Excellent understanding of the Middle Eastern market.
• Languages:
  
  Professional proficiency in English (B2 level) and Arabic is required;
  French is a plus.