Senior Product Manager

Product Manger will lead the strategic development and execution of brand and product marketing initiatives to drive sustainable business growth. You will own the brand vision, champion innovation, lead cross-functional teams, and ensure alignment with organizational objectives. You will be accountable for delivering top-line and bottom-line targets, informed by strong consumer insights, market trends, and competitive dynamics.

• Develop and lead strategic plans to achieve aggressive revenue and profitability goals.
• Translate market insights into actionable marketing plans, product innovations, and commercial strategies.

• Define and implement both short-term and long-term brand strategies to build brand equity and market share.
• Lead brand positioning, portfolio management, and pricing strategy across markets.
• Champion category vision and drive differentiated consumer propositions.
• Own the end-to-end product lifecycle from concept development to launch and post-launch optimization.
• Drive consumer-centric innovation roadmaps in collaboration with R&D, operations, and global teams.

• Lead cross-functional project teams involving R&D, supply chain, sales, finance, and creative agencies to ensure timely and flawless execution of product and marketing initiatives.
• Partner with creative, media, and research agencies to develop compelling communication and media strategies.
• Ensure optimal utilization of resources and alignment with brand goals.

• Identify strategic research needs; commission and interpret consumer, shopper, and market studies to inform decisions.
• Translate insights into data-driven recommendations and continuous improvement actions.

• Oversee development and execution of all elements of the marketing mix, including:
• Integrated communication strategies (ATL & BTL)
• Trade and consumer promotions
• Media strategy and planning
• Packaging design and innovation
• Pricing architecture and optimization

• Track and evaluate business performance, sales metrics, market share, and campaign ROI.
• Conduct regular competitive analysis and profitability assessments to guide course corrections.

• Bachelors degree in marketing, Business Administration, or a related
• MBA from a premier institute is mandatory
• Minimum 5-7 years of progressive experience in FMCG product management, preferably in the Hair Care category, with a proven track record of leading brand strategy and product innovation.
• Fluency in English is required;
  Arabic is a plus