Brand Marketing Specialist - street brands MARKETING

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps.

Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people‑at‑heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future‑proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work® certification in several markets.

Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

As a Brand Marketing Specialist, you will lead the re‑launch of 2 high street brands in the region starting with UAE & KSA, driving renewed brand relevance, awareness, and growth. You will oversee all brand marketing activities, from strategy to execution, ensuring the brands’ global identities are locally brought to life through impactful storytelling, public relations, influencer engagement, events, and activations.

Acting as the regional point of contact for both the brand headquarters and in‑market marketing teams, you build strong cross‑functional relationships. This role requires a creative and hands‑on marketeer who understands the younger audience in the region, can manage agencies and act as the brands’ ambassador.

• Lead the re‑launch of the brands across the region, focus on UAE & KSA, from brief to launch, applying sound knowledge of omni‑channel marketing

• Develop and implement integrated brand marketing campaigns aligned with each brand’s positioning, values, and commercial objectives

• Serve as the regional point of contact for the brands HQ and in‑market marketing teams, ensuring seamless communication, consistency, and alignment across all initiatives

• Appoint, brief, and manage the PR agency and PR & Influencer plans, ensuring clear objectives, performance metrics, and strong storytelling that amplifies the brands

• Collaborate with the creative agency to produce compelling, locally relevant content and activations, that is aligned with HQ guidelines

• Plan and execute marketing events, promotions, and collaborations in partnership with internal and external stakeholders/partners

• Analyse campaign performance, consumer insights, and market dynamics to inform future strategy and improve ROI

• Partner closely with sales, merchandising, and retail teams to support key product launches, seasonal campaigns, and exclusive collections

• Builds and delivers presentations to senior and executive leadership to communicate campaign strategy, creative direction, and performance outcomes

• Manage the yearly marketing budget and campaigns allocation and optimisation

• Bachelor’s degree in business, marketing, PR, or a related field

• 6–8 years of experience in brand marketing, ideally within sportwear, high street, entertainment or lifestyle retail across the region

• Proven experience leading brand (re) launches, and managing PR and creative agencies

• Experience acting as a regional bridge…