Keyade: Media Manager

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

Keyade Middle East is a Performance Marketing Consultancy with a focus on delivering business results for our clients with cutting‑edge solutions and a relentless pursuit of excellence. Keyade is part of Group

M, WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people.

As a Media Manager at Keyade Middle East, you will drive client success through meticulous account management and strategic digital marketing initiatives. This role demands a results‑oriented, data‑driven professional with profound knowledge of the digital landscape, including significant expertise in Google, META, X (Twitter), Snapchat, and Tik Tok platforms.

• Adopt a continual ‘test and learn’ approach to all performance marketing activities, developing A/B tests and sharing results with the wider team.
• Master our internal processes.
• Keep up to date with the latest digital marketing developments.
• Ensure client satisfaction by focusing on high‑quality deliverables, effective communication, and adherence to service level agreements (SLAs).
• Cultivate a culture of continuous improvement by sharing best practices and insights across the team.
• Always think and evaluate situations from the client’s perspective, consistently communicating with stakeholders to deliver effective solutions and strategies.
• Build trust‑based relationships, challenging the status quo to provoke client business development and implement new ideas.
• Devise and oversee cross‑channel strategies focusing on performance media across paid search and social.
• Lead automation‑based initiatives on platforms like Google Ads and SA360, sharing knowledge and best practices within the team.

• Drive best‑in‑class campaign activation, ensuring optimization and reporting are done frequently and according to best practice documents.
• Leverage advanced data analysis capabilities to glean actionable insights, enhancing strategy and client outcomes.
• Demonstrate proficiency in Google Analytics 4 (GA4) for in‑depth performance analysis and reporting.
• Lead others to develop skills in the above areas.

• Anticipate client needs and set up processes to meet these expectations, taking full responsibility for performance best practices within assigned accounts.
• Serve as the primary liaison between clients and platforms, offering data‑driven strategic advice and managing test implementations.
• Ensure client satisfaction by focusing on high‑quality deliverables, effective communication, and adherence to service level agreements (SLAs).
• Implement processes to guarantee high‑quality work and set key performance indicators (KPIs) for clients, aiding the team in achieving these benchmarks.
• Cultivate a culture of continuous improvement by sharing best practices and insights across the team.

• Develop and deliver a data‑driven digital strategy, identifying new growth opportunities and planning approaches for social, search, video, etc.
• Take accountability for budgets and performance targets, focusing on consistently achieving clients’ targets.
• Develop and manage all components of a paid performance campaign, including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining/improving day‑to‑day campaign spend.
• Collaborate with Google on implementing Betas/Extensions and developing the partnership.

• Minimum of 4 years of experience in planning and performance marketing.
• Proficiency in Google, Amazon, Facebook, Snapchat, Tik Tok, and Twitter ads.
• Demonstrable experience in managing multiple accounts, with full ownership of budgets and targets.
• Ability to deliver high‑quality work leading to positive client outcomes.
• Experience in identifying and solving challenges…