Head of Marketing - Luxury brand

Head of Marketing

Role Overview: The Head of Marketing will lead the strategic development and execution of marketing initiatives for a luxury brand. This role requires a visionary leader with deep understanding of luxury consumer behavior, brand positioning, and high-impact marketing campaigns that drive brand equity, customer engagement, and revenue growth.

• Develop and implement a comprehensive marketing strategy aligned with business objectives and luxury brand standards.
• Drive brand positioning, storytelling, and market differentiation to maintain exclusivity and prestige.
• Lead digital transformation initiatives, including e-commerce, social media, and influencer partnerships.
• Optimize SEO, SEM, and paid media strategies to enhance online visibility and engagement.
• Design personalized marketing programs to enhance customer loyalty and retention.
• Leverage data analytics to understand customer insights and refine marketing strategies.
• Introduce VIP client programs and exclusive benefits to strengthen relationships with high-net-worth customers.
• Utilize advanced data analytics and AI-driven insights to predict customer behavior and optimize engagement strategies.
• Monitor customer feedback and implement continuous improvement initiatives to elevate satisfaction and brand advocacy.
• Develop and execute a robust PR strategy to position the brand as a leader in the luxury segment.
• Build and maintain strong relationships with top-tier media, luxury publications, and lifestyle journalists.
• Manage PR agencies and ensure alignment with brand objectives.
• Secure high-profile coverage in international and regional luxury magazines, digital platforms, and influencer networks.
• Oversee crisis communication plans and ensure brand reputation management.
• Organize press events, product launches, and exclusive media previews to generate buzz.
• Cultivate partnerships with celebrities, influencers, and opinion leaders to amplify brand visibility.
• Plan and execute luxury events, fashion shows, and VIP experiences to strengthen brand presence.
• Collaborate with global luxury forums and sponsorship opportunities for brand positioning.
• Oversee marketing budgets, ensuring ROI-driven campaigns.
• Lead and mentor a high-performing marketing team.

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• Minimum 10+ years of marketing experience, with at least 5 years in luxury retail or premium brands.
• Proven track record in brand building, PR strategy, and media relations.
• Strong leadership, communication, and stakeholder management skills.
• Creative mindset with analytical ability to measure campaign effectiveness.
• Luxury brand expertise and understanding of high-net-worth consumer behavior.
• Strategic thinker with ability to innovate and adapt to market trends.
• Excellent negotiation and relationship-building skills.

Senior Director – Full-time – Marketing – Staff & Recruiting Industry.

Location:

Dubai, United Arab Emirates.