Director of Marketing & Communication

Join to apply for the Director of Marketing & Communication role at Kempinski Hotels

Description

The overall scope of the Director of Marketing is to assist the Director of Sales & Marketing to position and promote Kempinski Hotel Mall of the Emirates and outlets as the market leader ensuring compliance with the brand Kempinski.

Department: Sales & Marketing

Location: United Arab Emirates - Dubai

• Develop and agree the hotel marketing plan with the Director of Sales & Marketing.
• Pro‑actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue.
• Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc… and incorporate a multi‑channel approach to all activities.
• Conduct competition analysis on a regular basis and review positioning of key revenue‑driving areas.
• Understand market trends and target customer in order to develop appropriate campaigns and maximize revenues.
• Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand).
• Finalize and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
• Forecast ROI for each activity, track results (ROI) of all marketing initiatives, including online, direct mail and print advertising and review spend where relevant.

• Responsible for overseeing development of content for both offline and online activities.
• Regularly review hotel information on the intranet, , GHA and other third‑party websites to ensure it is up to date and relevant.
• Develop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites.
• Plan and supervise photo shoots, developing shot list while keeping goals of the property and brand image in mind.
• Develop videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team.
• Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo) while ensuring that the hotel has the required photo rights.
• Maintain all collateral, advertisements, open files and other relevant assets as “owned” by the property.

• Oversee the creation and production of collateral both online and offline as per the brand guidelines.
• Ensure consistency in individual property’s voice on all guest touch points following brand guidelines as well as outlet identities where relevant.
• Develop the communication plan and content for the monthly KENT newsletter.
• Provide content on a regular basis for the Corporate Kempinski Newsletter.
• Create, coordinate and maintain giveaways and collateral.
• Implement and multi‑channel advertising plan in feeder markets, review ROI and adapt campaigns as needed.

• In partnership with the GM, and the DOSM, the Director of Marketing is the brand custodian for the hotel and Kempinski brand.
• Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines.
• Maintain updates of corporate marketing guidelines informing and updating colleagues accordingly.

• Lead the monthly marketing meeting to discuss future campaigns to drive performance.
• Communicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance etc.
• Communicate and coordinate with external partners including but not limited to Kempinski corporate office, Kempinski regional office, marketing agencies, public relations agency, tourism boards etc.
• Contribute to my.kempinski to share marketing best practices.
• Support corporate and regional initiatives as per deadlines.
• Prepare monthly reports for GM, Regional office and owning company as prescribed.
• Maintain and develop guest database for mailings.
• Ensure complete knowledge of all hotels activities, promotions, new colleagues etc.

• Participate in Kempinski marketing training programs.
• Keep up to date with Marketing trends and tools to enhance the…