Digital marketing

We are currently seeking a skilled and creative Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will play a vital role in developing and implementing effective digital marketing strategies to promote our products/services and enhance our online presence. If you have a strong passion for digital marketing, stay up-to-date with the latest industry trends, and possess a results-driven mindset, we invite you to apply for this exciting opportunity.

• Develop and execute digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.
• Conduct market research to identify target audiences, market trends, and competitive analysis to optimize campaign performance.
• Create engaging and persuasive content for digital platforms, including website copy, blog posts, social media posts, and email newsletters.
• Manage social media accounts, including content creation, scheduling, monitoring, and responding to comments/messages.
• Monitor website analytics and track key performance indicators (KPIs) to evaluate campaign effectiveness and make data-driven recommendations for improvement.
• Optimize website content and structure for improved search engine visibility (SEO) and user experience.
• Collaborate with graphic designers, copywriters, and external agencies to create compelling visual and written assets for marketing campaigns.
• Stay informed about emerging digital marketing trends, tools, and best practices to continuously improve strategies and tactics.
• Monitor industry news and competitor activities to identify opportunities and ensure a competitive edge.
• Provide regular reports and insights on campaign performance, including ROI, conversion rates, and audience engagement.

• Solid understanding of various digital marketing channels, platforms, and strategies.
• Proficient in using digital marketing tools and platforms, such as Google Analytics, social media management tools, email marketing software, and SEO tools.
• Excellent written and verbal communication skills with the ability to craft compelling marketing messages.
• Strong analytical skills and the ability to interpret data and derive actionable insights.
• Creative thinking and problem-solving abilities to develop innovative marketing approaches.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
• Knowledge of HTML, CSS, and website CMS platforms is a plus.
• Familiarity with graphic design principles and tools is advantageous.