Sr Growth Marketing Manager MENA Markets

Job Summary

The Sr. Marketing Manager – Growth Marketing (MENA Markets) will help drive the growth strategy across our performance marketing channels, including paid search and shopping, paid social, display, and video advertising. The role will report directly to the Director of Global Paid Media and support the Regional Sr Marketing Director to develop strategies that scale and optimize our performance marketing channels in the MENA region.

The Senior Manager is responsible for the MENA region’s paid media program, including budget management, media mix, campaign performance monitoring and optimization, testing framework, creative optimization, and reporting. They will build, coach, and develop a high‑performing team, and will be data‑driven, analytical, creative, and experienced in driving growth for enterprise e‑commerce companies. Advanced Excel skills and self‑service data manipulation are required.

• Build, coach, and develop a team to support the MENA growth marketing program.
• Help drive iHerb’s paid search and shopping, paid social, display, and video performance marketing strategies from conception to execution, optimization, and post‑campaign analysis.
• Develop strategies to drive eCommerce User App Acquisition through paid media, app store optimization (ASO), etc.
• Collaborate with the MENA regions lead and specialists to scale their paid media program and identify opportunities and new platforms to test.
• Plan and manage large‑scale campaigns on search platforms (e.g., Google and Bing Search and Shopping) and on social and display platforms (Facebook, Instagram, Twitter, You Tube, Snapchat, Apple Search Ads, Tik Tok, etc.) working within the native tools on each platform to execute and optimize campaigns.
• Partner with business insights, product, and engineering teams to enhance tracking and develop/improve daily, weekly, monthly reporting to support scalable marketing efforts.
• Optimize performance marketing campaigns to meet and/or exceed iHerb’s goals through channel‑specific levers such as copy changes, keyword research, bid adjustments, automation, budget allocation, A/B testing, placement testing, creative optimization, product feed optimization, etc.
• Support product feed marketing efforts, including Google Shopping, Facebook DPA, and shopping comparison sites.
• Work cross‑functionally with multiple internal/external stakeholders to execute marketing campaigns.
• Collaborate with creative resources to develop creative assets necessary to achieve goals.
• Collaborate with Earned and influencer Media teams to run paid social strategies alongside organic social strategies and content.
• Ensure overall cost per acquisition (CPA) is within targets, and continuously drive customer acquisition at scale.
• Serve as the main point of contact for outside vendor and agency relationships.
• Maintain all relevant certifications such as Google Adwords Certified Professional.

• Strong written and verbal communication skills in English.
• Reading and writing proficiency in another language (e.g., Arabic) is a plus.
• Understanding of performance marketing strategies, tactics and processes.
• Strong understanding of the relationship between marketing channels and business objectives.
• Proven track record of strategically developing and executing innovative performance marketing campaigns.
• Extensive knowledge of the paid search, paid social and display landscape, including optimization techniques and strategies, bidding models, and ad units across a variety of platforms.
• Experience using Facebook Ads Manager, Twitter Ads dashboard, Google Adwords and other major media buying platforms.
• Deep understanding of customer analytics and attribution (CPA, ROAS, LTV, churn, etc.).
• Comfortable in a fast‑moving, performance‑driven environment.
• Strong verbal and written communication skills.
• Self‑directed, demonstrates tact, diplomacy and a clear, courteous and professional manner when working with internal departments and external partners.
• Demonstrated effective oral communication skills and ability to work cooperatively with teams inside and outside of the department.