Digital Marketing Executive

About the job Digital Marketing Executive

Job Responsibilities:

• Social Media Management:
• Develop and execute content strategies for Linked In, Facebook, and Instagram
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• Manage daily posts, engage with followers, and track performance.
• Run targeted social media campaigns to generate inbound leads.
• Content Marketing & SEO:
• Create and optimize SEO-friendly blog posts.
• Develop email newsletters and recruitment-focused articles.
• Work with AI tools to generate engaging, value-driven content.
• Performance Marketing & Ads:
• Set up and manage Linked In and Google Ads (without heavy paid dependency).
• Optimize campaigns for lead generation with a focus on organic growth.
• Website & Analytics:
• Ensure is updated, user-friendly, and SEO-optimized.
• Monitor Google Analytics & other tools to track performance and engagement.
• Lead Generation & Automation:
• Use digital strategies to generate leads for recruitment services.
• Implement email marketing funnels and CRM-based outreach.
• Branding & Growth Hacking:
• Explore new marketing trends to differentiate us in the recruitment industry.
• Run A/B tests on creative, copy, and targeting strategies.

Key Requirements:

• Experience:2+ years in digital marketing, preferably in recruitment or B2B services.
• Skills:
• Strong SEO, content marketing, and Linked In marketing skills.
• Hands-on experience with Google Ads, Linked In Ads, and lead generation tools
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• Proficiency in Canva, ChatGPT, and marketing automation tools
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• Ability to create high-quality, engaging content.
• Mindset:
• Proactive, data-driven, and goal-oriented.
• Creative thinkers who can generate organic traction.
• Ability to work in a fast-paced, bootstrapped startup environment
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Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience in recruitment marketing or B2B lead generation is a plus.
• Familiarity with UAE and GCC job markets
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Why Join GWF?

• Growth-Oriented Role: Work directly with the founder and help scale the brand.
• Ownership & Autonomy: Drive marketing strategies with creative freedom.
• Startup Culture: Learn and grow in an exciting, fast-paced environment.
• Career Progression: Opportunity to lead the marketing function as the company scales.

Salary + Visa + Insurance + Performance Based Incentives.