DXR Business & Marketing Manager META

DXR Business & Marketing Manager META Job Description

Define and implement the business strategy for diagnostic X-ray business (DXR) unit in the Middle East, Turkey & Africa (META) Zone in alignment with strategic Market priorities.

Business Marketing Manager (BMM) of DXR Systems is responsible to develop and execute the Go to Market Approach for assigned portfolio of DXR products and solutions, services in alignment with Zone's Business and overall Marketing Strategy and works with the Clusters and Businesses to ensure perfect and flawless New Product Introductions and Launches.

BMM shall create local strategy for profitable business growth and execute the same.

The person shall support the Business Marketing & Zone Leader (BM&S) in the interaction with the business. The BMM also supports and guide the Modality Sales and clinical teams in the Market as a One Point of Contact and ensures Marketing Strategy and plans are aligned and well executed.

Marketing Planning and Execution

• Building and executing Marketing Plan for DXR business for the META Zone.
• Collaborating with the Head of Marketing in creating the Health Systems Marketing Plan for the market by providing customer Insights and global Business Strategy.
• Driving the DXR Business specific execution of the Health Systems Marketing Plan, translating, and aligning those with the business and zone plans.
• Leading the business and marketing planning in collaboration with the business, creating right business enablers and metrics, to enable profitable business growth.
• Developing and executing local Go-To-Market strategies (Segmentation, Targeting, Portfolio definition, pricing, and promotion) for assigned portfolio of products, solutions, and services to drive profitable growth, in line with Quality & Regulatory requirements and Zone’s Business and overall Marketing strategy.
• Contributing to the development of new channels (incl. digital), and optimizing existing channel mix, linking to sales plans.
• Ensuring relevance of value propositions for the META Market.
• Performance Management of assigned Portfolio of Product, Solutions, and Service.

New Product Introductions

• Driving local product launches in line with the global and the market’s overall business and marketing strategy.
• Ensuring perfect and flawless New Product Introductions and Launches by determining right product portfolio for the Markets, setting up and executing roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product portfolio is available on the market in time and with low inventory of stock together with Business Unit teams.
• Providing business with local insights about market dynamics, competition strategy and trends. Engaging with business units in collaboration with BMS leaders in reviewing the roadmap and value propositions of the global plans in the product development phase, and localizing it for the market needs.
• Collaborating with cross functional teams including marketing, service, regulatory, businesses, supply chain, commercial etc (direct and indirect) to ensure timely and effective launch of NPIs.

Marketing Sales Support

• Identifying and categorizing sources of business and creating targeted strategies for business growth.
• Capturing, assessing, and acting on win/loss analysis.
• Creating localized assets and content for sales teams in collaboration with the Marketing Operations, modality sales and Clinical application teams.
• Building competence of the sales team by supporting Sales team with background knowledge, market insights, competitive insights, instruments, and tools to support in maximizing business opportunities.
• Point of contact and "go to" resources for modality sales specialist and clinical application teams.
• Supporting Head of Marketing and Events team for customer-facing events to generate new leads and prospects.

• Bachelor’s Degree.
• An MBA or an equivalent marketing degree will be preferred.
• Minimum 5 years’ experience in Healthcare/ Med Tech products or solutions.
• DXR experience would be an asset. Experience in domain…