Marketing Manager Sparkling & Innovation Iraq

Focus, Scope, & Impact:

World-class, rounded marketing operator and strategy crafting. True E2E marketer. Ownership of the marketing agenda of the given market. OU category leads will be more focused on LRP and OU-wide projects while within markets the focus is ABP creation / operationalization.

• Portfolio-wide, E2E marketing scope. Lead ABP and Brand & Innovation plans development, alignment, execution & tracking (flywheel / innovation factory)
• Supported by local IMX team (media, content, epics SMEs) but also stretch to lead these disciplines when needed. Leverage local agencies and bottlers to ensure full capacity.
• Own market marketing performance (inc ROI, P&L)
• Define and execute the Market ABP agenda and performance through thought leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement.
• The team size spam from none to 3 talents depending on market size/ potential

• Significant marketing and leadership experience (5 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
• Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
• Advanced business, commercial acumen (RGM experience is nice to have).
• Behaviors:
  Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

• Strong analytical and problem-solving skills; influential skills with senior executives
• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders
• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
• Ability to navigate complex challenges & linkages and articulate into plans to drive results
• Ability to inspire through the power of our marketing and brands

Talent can stay in a satellite office i.e. Lead Iraq from Dubai but need to commit to travel 2 weeks/month to Iraq