Senior Campaign Executive; PR

Purpose of the role

The Senior Campaign Executive is responsible for day-to-day media liaison and project management within accounts. As the most media-focused role within the Client Servicing team, a Senior Campaign Executive will thrive on successfully pitching their clients’ stories to the media. This person integrates social media into PR campaigns and has the necessary skills to communicate effectively with their clients, teams, and media and influencer contacts.

• Assists the Campaign Managers and Campaign Directors with the management of clients and projects
• Offers thoughtful advice and recommendations to clients and team regarding media strategy, tactics and media opportunities
• Maintains assigned relationships with clients, establishing self and LEWIS as an invaluable long-term partner for marketing and communications services
• Manages communication with select clients and ensures deadlines and service agreements are met consistently
• Participates in the business development process by supporting with pitch preparation and research

• Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
• Directly pitches engaging content to journalists, bloggers, analysts, and influencers on an ongoing basis
• Assists in the management of press/analyst tours, briefings, and meetings
• Reviews and refines campaign programmes at a tactical level, ensuring ongoing relevance and adapting plans where necessary
• Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
• Researches, identifies, and approaches appropriate media contacts (eg. journalists, bloggers, analysts) and influencers on an ongoing basis
• Identifies and secures standing opportunities such as columns and Q&A with a wide range of industry and national news platforms
• Continually builds a solid understanding of the media landscape across national, regional, industry-specific, and vertical channels
• Attends and coordinates industry events with a view to growing and strengthening individual and LEWIS media network

• Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&A, backgrounders and boiler plates, ensuring a consistent level of high-quality content
• Creates press materials and compelling content for both traditional and digital media
• Creates valuable and insightful briefing sheets to assist clients with their press communications
• Understands and develops knowledge around how to find a good news angle or hook
• Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
• Works with content specialists to ensure a consistent level of quality for all written content
• Uses insight to create valuable briefing sheets for clients to use during their press briefings
• Reviews content drafted by Campaign Executives/Campaign Coordinators, providing feedback and guidance

• Uses social media platforms to expand own network, develop media relationships and positively impact client results
• Pitches additional digital content including infographics, animations, and video to support written content and client aims
• Uses social media and proactively explores new tools, solutions, and processes to continuously evolve and optimise client PR campaigns
• Provides social media insight as well as execution and management of related digital activity
• Works collaboratively with the digital team to increase the utilisation of digital services wherever possible

• Mentors and provides advice to graduates and account executives within the direct and wider team
• Ensures personal objectives are met on an on-going basis as well as meeting all deliverable client objectives
• Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
• Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
• Supports the training of graduates and interns wherever possible
• Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

• Tracks and reports on media activity, including coverage reports, press clippings, online media engagement
• Reviews reports and metrics prepared by Campaign Executives/Campaign Coordinators
• Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director
• Communicates account performance internally at account reviews
• Provides reports to the Campaign Director or senior management team on request

• Supports the Client Servicing team on a range of initiatives and projects
• Takes a proactive role in promoting the LEWIS brand, its work, identity and values
• Supports the HR / Talent team by promoting both internal and external…