Director, Integrated Marketing ; IMX), Middle East Region

Eurasia Middle East Operating Unit Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and Return on Investment.

All roles operate within a tightly integrated Operating Unit–Market model, where the Operating Unit elevates and enables long-term growth + Operating Unit-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Designed to focus on delivering massive intimacy with superb creativity to create memorable and personalized experiences with maximum brand and commercial impact. Connect Data + Media (inc Retail) + Culture + Commerce + Social + Partners – making every moment of truth addressable and special for specific consumers and shoppers.

• Integrated Marketing Experience will deploy Operating Unit capabilities to deliver consumer intimacy at scale, through world-class ideas and experiences that connects creativity, media, data, culture, and commerce.
• Lead local connections agenda including media buying, retail media
• Lead local social media, influencers and epics agenda
• Drive local Studio X effectiveness and operating excellence.
• Ensure locally relevant and highly effective content / shopper / design deployment and/ or the development of locally specific experiences
• Lead a team of Subject Matter Experts (Media, content, Epics, etc)

• Significant marketing and leadership experience (10 years+), with great focus on media, creativity, design, data/tech.
• Acumen across relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
• Led scaled, complex, cross-functional and cross-geographical teams and projects
• Led projects and capabilities that leverage Digital/ Data/ AI as edges
• Led and developed teams directly and external partners (agencies)
• Behaviors:
  Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

Social Media;
Sustainability;
Brand Strategy;
User Experience (UX) Design;
Design Thinking;
Design;
Experimentation;
Audience Engagement;
Influencer Marketing;
Data Strategies;
Ideas Generator;
Creative Strategies; AI Concepts;
Revenue Growth Management;
Portfolio Strategies;
Agile;
System Economics;
Omnichannel Interactions

Annual Incentive Reference Value Percentage: 30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.