Marketing Project Manager

Overview

Job Description:

Senior Manager – Project Marketing

Location:

Dubai, UAE

Reports to:

AMC Head

• Develop and execute comprehensive marketing strategies for new and existing real estate projects.
• Oversee launch campaigns, sales enablement tools, and marketing collateral for off-plan and ready properties.
• Conduct market research, competitor analysis, and customer insights to guide project positioning.
• Asset Branding & Business Identity Development — Create and manage brand identities for real estate assets, including naming, visual identity, and brand guidelines.
• Collaborate with design agencies to develop branding concepts that enhance asset value and market appeal.
• Ensure consistent brand representation across digital, print, onsite, and experiential touchpoints.
• Sales & Leasing Support — Create sales office materials and supporting for sales.
• Collaborate with brokers and internal team to develop marketing materials, presentations, and monitor campaign performance and optimize marketing spend for maximum ROI.
• Project Launch & Go-to-Market Management — Lead the planning and execution of project launches, including events, PR, digital campaigns, and media outreach.
• Manage timelines, budgets, and cross-functional coordination to ensure successful launches.
• Oversee the creation of show units, marketing suites, and onsite branding installations.
• Sales Receivables and Budget to cash-flow — Plans sales collections and manage receivables and cash-flow.
• Finalize sales and marketing budget; manage costs.
• Drive digital marketing strategies including social media, paid campaigns, and website development.
• Ensure digital presence aligns with brand positioning and enhances customer engagement.
• Ensure all marketing activities comply with RERA and UAE real estate advertising regulations.

• 5+ years of experience in real estate marketing, project marketing, or asset branding.
• Proven track record in launching large-scale real estate projects in GCC.
• Strong exposure to branding for income-generating assets.
• Experience working with developers, agencies, and cross-functional project teams.
• Strong understanding of Dubai’s real estate market, buyer behaviour, and competitive landscape.
• Expertise in project marketing, brand development, and real estate positioning.
• Excellent communication, presentation, and stakeholder-management skills.
• Proficiency in digital marketing, campaign analytics, and performance optimization.
• Ability to manage multiple projects, deadlines, market awareness, and agency partners simultaneously.

• Bachelor’s degree in Commerce/ Economics/ Marketing/ Business Administration/