Head, Brand and Social Media, Middle East and Pakistan

Job Summary

The Head, Brand and Social Media, Middle East and Pakistan plays a pivotal role within Standard Chartered, leading all social media communications and brand activation initiatives across the UAE, Middle East, and Pakistan. This position serves as the central authority for managing non-retail country websites and social media channels, striving to elevate the Bank's brand presence and safeguard its reputation within diverse and dynamic markets.

• Serve as the guardian of the Standard Chartered Masterbrand, ensuring all digital content, in-market brand activation, campaigns, and marketing materials strictly adhere to brand guidelines and standards.
• Provide expert counsel to internal stakeholders and external agencies on brand identity applications, including visual, verbal, sonic, and experiential elements to maintain brand integrity across all touchpoints.
• Evaluate and approve brand usage on all digital platforms, ensuring alignment with corporate identity and compliance standards.
• Partner with Retail Banking (WRB) and Corporate and Institutional Banking (CIB) to identify innovative opportunities for digital amplification that drive strategic business objectives.
• Lead Central Marketing initiatives promoting events, sponsor ships, corporate social responsibility activities, and awareness days to enhance the Bank's profile and community impact.

• Maintain stringent brand management standards, enforcing consistency and quality control within digital assets and campaigns.
• Oversee and continuously improve the maintenance and content of all non-retail websites within the cluster, ensuring they reflect up-to-date messaging and functionality.

• Champion a collaborative and inclusive culture by exemplifying the Bank’s values and nurturing talent within the team, fostering professional growth aligned with long-term strategic objectives.
• Act as the primary contact for the Middle East and Pakistan cluster and in-market teams regarding in-market brand activation, social media strategy and content management support, offering expert guidance and timely assistance.
• Be the focal point and manage relationships with social media agencies, ensuring delivery excellence and alignment with brand objectives.
• Engage effectively with senior stakeholders across diverse functions, facilitating alignment and integration of brand and social media initiatives into broader business strategies.
• Implement training and development initiatives to build social media competencies within internal teams.

• Proven expertise in brand strategy and management, with a deep understanding of creating and nurturing brand equity within complex organisational structures.
• Substantial experience in digital channel management, adept at navigating multiple platforms such as Facebook, Instagram, Twitter, You Tube, and Linked In to maximise audience engagement and brand visibility.
• Strong capabilities in impact measurement, analysing social media performance metrics and brand tracking insights to inform strategic adjustments and demonstrate ROI.
• Proficiency with marketing technologies and digital tools that enable effective content creation, distribution, and audience targeting.
• Strategic planning aptitude with the flexibility to adapt quickly to evolving market trends and social media innovations.
• Demonstrated success in managing partnerships and collaborations, both internal and external, to deliver integrated marketing solutions.
• Excellent problem-solving skills and the ability to manage multiple priorities within fast-paced, high-pressure environments.
• Highly developed communication skills in English with the ability to engage and influence stakeholders at all levels, fostering cross-functional collaboration.
• Detail-oriented with a strong focus on maintaining brand consistency and accuracy across all communications.

• Comprehensive knowledge of brand management principles, demonstrated by successful management of brand portfolios or masterbrand systems.
• Experience in budget planning, allocation, and optimisation within marketing and brand initiatives.
• Proven ability to…