Senior CRM Marketing Specialist

Location

Dubai - Main Office

Full time

Hybrid

Deliveroo Cost Center Hierarchy COO UAE Marketing UAE Marketing UAE

Deliveroo Middle East | Marketing Team

The Marketing Team is responsible for driving brand, customer and business growth across the UAE, KW and Qatar. We do this by developing marketing strategies and programs to build awareness, create demand, optimise traffic, and continually improve our brand experience customers to deliver growth for the business. We apply research, analyze performance metrics, and provide product and industry expertise and understanding of customer behavior to inform and refine the business’ marketing strategy and execution.

We develop content, manage, and deliver targeted merchandising and promotional activities. We apply customer-centric methodologies to improve our brand experience for customers. We drive marketing excellence by measuring efficiency and effectiveness of activities. We deliver improvements in the process to scale delivery.

About the role

As a Senior CRM Marketing Specialist, you will be responsible for the end-to-end execution of management of CRM campaigns, from initiate to build, proof, send and approve targeted CRM campaigns, restaurant and new vertical campaigns as well as seasonal initiatives that collectively form our marketing calendar & plan. You will develop marketing messages (English + Arabic) that resonate with our local customers, utilising available and appropriate channels to deliver the messages.

You’ll be a passionate and technical CRM marketer, who obsesses over customer and merchant segmentation. You consistently put the customer at the center of your decision making and campaign execution. You'll be the kind of person who can’t wait to look at your metrics soon after a send, and you'll get excited about new ideas, new channels and new campaigns. You'll work well with others and arrive at kick-off meetings for a new campaign full of ideas, based on what we've learnt through data and your own inspiration.

What you'll be doing

• Support the CRM Manager and collaborate with marketing, commercial and global teams to build, manage and execute the marketing calendar through CRM channels & in-app touchpoints
• Coordinate and be responsible for BAU calendar management and for creating engaging and dynamic end-to-end delivery of emails, push-notifications, whatsapp messages, in-app banners and in-app messages executing in a timely and effective manner
• Track competitor CRM activities and provide a weekly report

Additionally for the CRM specialist role:

• Be comfortable with data targeting & data reporting, segmentation & analysis - pulling it, and interpreting it
• Drive test & learn strategies to optimize email templates, content and customer initiatives creating CRM best practices and making recommendations
• Analyze and track key segments for future growth and planning
• Conduct post campaign reporting, pulling out the most interesting learnings and using these to guide your future ideas

Requirements

• A minimum of 2+ years experience working within CRM (3+ years for CRM Marketing Executive role)
• Demonstrated experience in working with databases, data analysis segmentation
• Highly computer literate with:
• HTML familiarity (ability to understand where changes need to be made)
• Email deployment experience (Braze experience preferred)
• Data visualization tools (Looker experience preferred)
• Self-motivated, driven and have the desire to help
• Ability to coordinate with multiple stakeholders
• Ability to work on strict & tight deadlines
• English fluency a must, Arabic language skills a plus

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer…