Digital Marketing Specialist

The Digital Specialist is responsible for managing all digital platforms across the UAE and KSA in alignment with the approved marketing calendar and brand guidelines. The role focuses on digital campaign execution, performance marketing, customer retention, data analysis, and reporting.

• Ensure brand consistency across all digital channels.
• Maintain and update product listings, pricing, and promotional offers across digital platforms.
• Execute approved promotional campaigns and performance marketing initiatives.
• Manage paid advertising activities (Google Ads, social media ads) in coordination with third‑party agencies.
• Develop and implement digital marketing campaigns across social media, email, search engines, and display networks.
• Optimize campaigns for engagement, conversion, and ROI with third‑party partners.
• Monitor market trends and competitor activities to adapt strategies accordingly.

• Manage email marketing campaigns and automated workflows.
• Segment audiences to enable personalized communication.
• Track customer journeys to enhance retention strategies.
• Support loyalty program initiatives and customer engagement activities.

• Track and report campaign performance, KPIs, and ROI to the Marketing Manager.
• Utilize data and analytics tools to refine strategies and improve future campaigns.
• Maintain effective communication with internal and external stakeholders.
• Ensure alignment with regional and global marketing guidelines during campaign execution.
• Coordinate with operations and supply chain teams to ensure menu updates and stock availability.

• Bachelor’s degree or diploma in Marketing; specialization in Digital Marketing preferred.
• Strong understanding of CRM, data analysis, and shopper behavior.
• Familiarity with digital platforms and customer‑focused marketing best practices.

• 3–5 years of experience in Digital Marketing (F&B industry preferred).
• Hands‑on experience in paid media, CRM, and data‑driven campaign management.
• Experience in budget planning and management.

• Strong analytical and project management capabilities.
• Excellent communication and relationship‑building skills.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and CRM tools.
• Basic creative skills (Adobe Creative Suite / Canva) for asset adaptation.