Senior Associate - Digital Marketing; Fashion Brands

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps.

Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work® certification in several markets.

Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

• Manage all social media channels for the brand and closely liaise with brand partners in establishing co-marketing campaigns and managing a tight marketing calendar.
• Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate, etc.) across multiple channels and provide suggestions for conversion improvement projects to maximize revenue and minimize costs.
• Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile).
• Create a tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establish KPIs.
• Manage the marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS, etc.) to meet established performance uplift expectations.
• Develop, conduct, and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic-driving (high relevancy) ads (managing both copywriting and visuals), and execute continuous improvement initiatives.
• Conduct deep-dive analytics on multiple datasets to identify opportunities and draft strategic proposals to improve performance (e.g., customer journey review), and swiftly execute approved suggestions.
• Work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth.
• Manage the e-marketing budget and optimize it on a daily basis to meet online business targets.
• Manage relationships with external digital marketing agencies.
• Adapt and optimize creatives and conversion points.
• Analyze and report on results using Google Analytics and other internal platforms.

• Minimum of 3 years of experience in performance marketing, with at least 1 year in online retail/eCommerce.
• Hands‑on experience in managing campaigns across Google Ads, Meta Ads, and other major digital platforms
  , with a strong understanding of their ecosystems.
• Proven experience in app promotion campaigns (user acquisition, retention, and engagement).
• Strong analytical and problem‑solving skills
  , with experience in turning data into actionable insights to drive performance.
• Solid knowledge of HTML and Web Analytics; expertise working with Google Ads, Facebook Ads, Bing Ads, Twitter, etc., and a deep understanding of digital/media platforms and leveraging relevant tools to drive…