Manager - Marketing; National Talent Holding Entertainment

United Arab Emirates

About Dubai Holding Entertainment:

Dubai Holding Entertainment offers an impressive range of destinations and attractions that enhance the appeal and competitiveness of Dubai as an international tourism and leisure hub, with the added value of the quality of the facilities and the high standards of training, supervision, and security.

Ain Dubai, the tallest observation wheel in the world, is the jewel of the Bluewaters extraordinary and one-of-a-kind experience and is set to offer a majestic new experiential perspective from the eye in the sky across Dubai’s mesmerizing skyline.

Global Village is one of the longest established tourist attractions in Dubai having opened its doors in 1997. It offers world-class cultural and family entertainment, featuring 26 international pavilions and millions of visitors every season.

As the most recent attraction within Dubai Holding Entertainment, Dubai Parks and Resorts is the Middle East’s largest multi-themed leisure and entertainment destination comprising of three separate theme parks: MOTIONGATE Dubai, LEGOLAND Dubai and LEGOLAND Water Park.

Leading destinations and attractions by Dubai Holding Entertainment also include Coca-Cola Arena, the largest multipurpose indoor arena in the Middle East;
Roxy Cinemas, a premiere theatre experience; and The Green Planet in City Walk, a destination that recreates a tropical forest and many more.

Dubai Holding Entertainment owns the largest radio network in the region. Arabian Radio Network (ARN) is the most dynamic multiplatform broadcaster in the UAE and is at the forefront of innovation. It provides advanced in-studio cameras, broadcasting on-air, online on smartphone apps and the Apple TV platform. ARN has ten radio stations, including Dubai Eye, Virgin Radio, Al Arabiya and Hit – reaching over 200 nationalities and 4 million listeners each week in seven languages.

Building on ARN’s commitment to embracing the future and being able to provide access to the best marketing platforms in the region, MPN by Dubai Holding Entertainment is a multimedia sales house, operating premium out-of-home assets, video production, event sponsorship and activations.

Job Overview:

Here's your chance to step into the role of Manager - Marketing - Dubai Holding Entertainment. In this position, you'll take on key responsibilities that include:

• Design and implement comprehensive marketing plans aligned with business objectives
• Identify target audiences and develop tailored campaigns to drive brand awareness and sales

Campaign Management

• Plan, execute, and monitor multi-channel marketing campaigns (digital, print, events, social media, etc.)
• Measure and analyse campaign performance, optimizing tactics to maximize ROI

Market Research & Analysis

• Conduct market research to identify trends, competitor activities, and customer insights
• Use data-driven insights to inform marketing strategies and product positioning

Brand Management

• Maintain brand consistency across all marketing materials and communications
• Develop and enhance brand identity to strengthen market presence

Budget Management

• Prepare and manage the marketing budget, ensuring effective allocation and cost control
• Track expenditures and assess financial performance of marketing activities

Collaboration & Stakeholder Management

• Work closely with sales, product development, and other departments to ensure alignment of marketing efforts
• Manage relationships with external agencies, vendors, and media partners
• Lead, mentor, and develop the marketing team to achieve departmental goals
• Foster a culture of creativity, collaboration, and continuous improvement

About you:

The preferred candidate for this role should possess the following experience and credentials:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• A Master’s degree or MBA is a plus
• Minimum 5 years of experience in marketing, with at least 2 years in a managerial or leadership role
• Proven track record of planning and executing successful marketing campaigns
• Proficient in Microsoft Office Suite (Outlook, Word,…