Marketing Executive -Email, CRM

Dubai, United Arab Emirates | Posted on 08/05/2025

HQMena is a leading events and exhibitioncompany specializing in the financial services, fintech, and tradingindustries. We organize premier global events such as Forex Expo, Money Expo,and Crypto Expo, connecting industry leaders, investors, and innovators.
At HQMena, we foster creativity, teamwork, and excellence. We offer a dynamicwork environment where talent is recognized, and professional growth is encouraged.

Job Description

We are seeking a data-driven and detail-oriented Email,CRM & Whats App Marketing Executive to lead our targeted communication strategy. This role is essential for driving attendee registrations, nurturingleads, and maximizing engagement for our global exhibitions. You will managesegmented email campaigns, maintain CRM accuracy, and execute high-impact

Whats

App broadcast campaigns tailored to key audiences.

Key Responsibilities :

• Email Marketing - Plan, write, and schedule targeted email campaigns foraudience segments (traders, IBs, investors, exhibitors).
• Buildand manage automated workflows for registrations, reminders, andre-engagement.
• A/Btest email content, subject lines, and CTAs to optimize open and conversion rates.
• Ensureemail design is responsive, visually appealing, and compliant with GDPRand anti-spam regulations.
• Maintain and segment CRM database (e.g., Hub Spot, Salesforce, Zoho) by audience behavior and registration stage.
• Coordinatedata sync between CRM, registration platforms, and lead capture systems.
• Monitorengagement metrics (open rate, CTR, bounce rate) and use insights torefine outreach strategies.
• Supportsales and operations teams with tailored CRM campaigns and lead tracking.
• Whats App Campaign  Management - Plan and execute Whats App broadcast campaigns viaplatforms like Twilio, Interakt, WATI, or Zoko.
• Segmentrecipient lists (IBs, VIPs, speakers, exhibitors) and tailor content forhigh engagement.
• Createclear, action-driven Whats App messages for reminders, QR codes,confirmations, and announcements.
• Trackdelivery and response rates to improve campaign timing and content.
• Coordinate closely with operations to address real-time questions or last-minuteupdates via Whats App.
• Workwith designers and content writers to develop creative assets forcampaigns.
• Collaborate with sales on exhibitor/sponsor communication and database outreach.
• Assist with post-show nurturing campaigns and feedback collection.

Requirements:

• Bachelor'sdegree in Marketing, Communications, or related field.
• 1+years of experience with email marketing and CRM management.
• Hands-on experience with tools like Mailchimp, Hub Spot, Active Campaign, or Zoho.
• Familiarity with Whats App Business API platforms (WATI, Twilio, Interakt) is a strong advantage.
• Good understanding of email and messaging KPIs and how to improve them.
• Knowledge of GDPR and other data privacy regulations.
• Excellent written English and strong attention to detail.

• 30 Days of Annual Leave
• Company-Sponsored Travel for Events
• Vibrant & Collaborative Work Environment

If you're passionate about email marketing, CRM and Whats App Marketing and want to be part of a fast-growing events company in Dubai , we invite you to join HQMena's marketing team!