Product Marketing Manager - Global Business Solutions METAP Third Party Associate

Responsibilities

Job Description

The Product Strategy and Operations (PSO) teams mission is to lead the change & be the driving force to turn product to market success. We do this by focusing on helping build great products, driving GTM strategy for our ever-evolving ads product and automating our processes for driving customer success and internal workflows. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients.

• Partner with Sales leadership, Business Marketing, and Product Marketing Managers to set long-term objectives and develop go-to-market strategies for gaming clients.
• Collaborate with Product Management, HQ, and sales teams to build customer-centric solutions for our advertisers in the region.
• Develop best practices through the lens of clients to drive business outcomes for our clients.
• Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.

As part of the PSO team, we are looking for a product marketing professional with a background in media to lead the go-to-market for performance marketing in METAP for our gaming vertical. The role involves close collaboration with both in-market sales and headquarters product teams in a high-growth environment. Abilities to self‑motivate, prioritise and influence partners are key skills. Ideal candidates should have experience working with digital advertising products and also be familiar with eCommerce, retail, CPG and/or other related industries.

• Bachelor’s degree or equivalent practical experience;
• 5+ years of experience in advertising technology products with a strong commercial mindset and proven performance track record.
• Experience or strong understanding of the gaming industry, including in-app advertising and in-app purchase business models.
• Strategic thinker with basic data analytics skills to derive insights and inform decisions.
• High oral fluency in Arabic or Turkish is preferred to communicate directly with business partners, external clients, and agencies across the METAP region, reflecting the nature of the markets this position covers.

• MBA degree
• Proven ability to influence and collaborate with cross‑functional teams.
• Strong analytical and strategic perspective on digital marketing and advertising technology products.
• Demonstrated ability to deliver against ambitious performance goals and showcase brand value.
• Previous Product Marketing experience is not required but would be an advantage.

Please be advised that this job posting is on behalf of a third‑party agency. This is a 12‑month temporary assignment managed by a third‑party agency, who will be your employer. While you may be assigned to work at Tik Tok, you will not be a Tik Tok employee. All contractual terms, including payroll and benefits, will be handled by a third‑party agency.

By applying, you agree that the information provided in your application may be processed and retained by Tik Tok for recruitment purposes and shared with a third‑party agency in accordance with Tik Toks Applicant Privacy Notice