Assistant Manager - Social Media Marketing

How You Will Make An Impact (Key Responsibilities)

• Social Media Strategy & Content Planning
• Support the development and execution of social media calendars aligned with brand campaigns, launches, and seasonal priorities.
• Ensure content reflects premium fashion aesthetics, tone of voice, and visual identity across all platforms.
• Stay informed on social media trends, platform updates, and emerging formats to enhance content relevance.
• Content Execution & Community Management
• Coordinate content creation with internal teams, agencies, photographers, and influencers.
• Oversee day-to-day posting, scheduling, and basic performance monitoring across platforms.
• Support community management by monitoring comments, messages, and interactions in line with brand guidelines.
• Performance Tracking & Optimization
• Track and analyze social media performance metrics such as engagement, reach, and follower growth.
• Support reporting on campaign effectiveness and content performance with actionable insights.
• Assist in optimizing content strategies based on analytics and audience behavior.
• Cross-Functional & Campaign Support
• Collaborate with Marketing, E-commerce, PR, and Creative teams to support integrated campaigns.
• Assist in coordinating influencer collaborations and campaign activations as required.
• Ensure timely execution of social media deliverables across multiple markets or platforms.

• Bachelor’s degree in marketing, Communications, Media, or a related field.
• 5-7 years of experience in social media marketing, preferably within fashion, lifestyle, or premium retail brands.
• Strong understanding of major social platforms, content formats, and audience engagement tactics.
• Eye for aesthetics, storytelling, and brand-consistent visual communication.
• Analytical mindset with the ability to interpret performance data and optimize content accordingly.
• Highly organized, collaborative, and comfortable working in a fast-paced, brand-driven environment.