Assistant Manager, Marketing

Company Description

Banyan Group is one of the world’s leading independent, multi-branded hospitality groups centered on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, and the highly anticipated new brands of Homm, Garrya, Folio, and two new Banyan Tree brand extensions - Escape and Veya.

Established in 2008, with the goal of advancing people development and management excellence, Banyan Tree Management Academy has nurtured over 10,000 associates across 23 countries. The Group is recognised for its commitment to environmental protection and community development through its Banyan Tree Global Foundation. Operating over 70 hotels in 17 countries, it has over 50 new properties in the pipeline.

Banyan Tree Dubai is a lively, island escape where stylish stays, incredible dining, warm hospitality, and recreation create lasting memories. Fronted by 500m of a pristine, private beach with uninterrupted views of the Arabian Gulf and backed by the iconic Ain Dubai, the island boasts 3 chilled outdoor pools, a fully‑serviced beach, award‑winning Banyan Tree Spa, a fitness centre and 7 dining options.

The Assistant Marketing Manager supports the Marketing & Communications department across all core functions, including marketing campaigns, PR coordination, brand communications, digital content, and social media. This role helps ensure our messaging is consistent, refined, and aligned with Banyan Tree’s identity while supporting the delivery of meaningful guest-facing stories and commercial objectives.

• Assist in the development and execution of marketing campaigns and materials across Rooms, F&B and Banyan Tree Spa Dubai.
• Coordinate with internal teams to gather information, ensure accurate messaging, and support campaign rollouts.
• Work with creative partners to produce assets such as menus, flyers, photography, videos, and digital materials.
• Support the planning of seasonal promotions, brand initiatives, partnerships, and in‑house activations.
• Help manage project timelines, approvals, and asset distribution across relevant platforms.

• Support PR agency with information for press releases, updating media kits, and ensuring agency has all info required for story angles.
• Coordinate media and influencer visits, ensuring itineraries and host departments are aligned.
• Assist with reputation management across guest platforms, ensuring timely, thoughtful responses with cross‑department coordination.

• Assist in managing e‑newsletters, Whats App Messaging, CRM updates, and database segmentation.
• Help ensure hotel information, offers, and imagery remain consistent across websites, OTAs, and partner platforms.

• Support the planning, coordination, and execution of monthly content shoots across Rooms, F&B, Spa and Experiences.
• Assist with content calendars, ensuring a balance of brand storytelling, seasonal moments, and product‑led content.
• Work with photographers, videographers, and the Marketing Manager to brief shot lists and ensure all assets remain on‑brand.
• Upload and schedule content as needed on Meta, Tik Tok and other relevant platforms.
• Handle community management via Sprout Social and guest engagement with the brand voice in mind.
• Maintain a structured content library for efficient use across future campaigns.

• Support the preparation of monthly marketing reports across earned, owned, and paid channels.
• Track KPIs such as reach, engagement, web traffic, conversion indicators, and media value.
• Provide insights and recommendations to enhance ongoing and future marketing efforts.

• Build strong internal relationships with Rooms, F&B, Spa, and Events teams.
• Coordinate with external agencies, creative partners, and brand teams at…