Community & Brand Executive Emiratisation – Family Book

Community Management

• Manage and engage with the brand community across social media platforms, Whats App groups, forums, and email.
• Respond to comments, messages, reviews, and customer queries in a timely and brand-aligned manner.
• Build and nurture strong relationships with loyal customers, brand advocates, and ambassadors within the UAE.
• Represent the brand in a professional and culturally aligned manner.

• Plan and execute community-driven initiatives such as events, workshops, tastings, launches, and collaborations across the UAE.
• Coordinate with internal teams to ensure smooth execution of brand activations.
• Support on-ground community engagement during events and pop-ups.
• Gather community feedback and share insights with the marketing and operations teams.

• Assist in creating community-focused content including posts, stories, newsletters, and announcements.
• Ensure all communication reflects the brand’s tone of voice and values.
• Support campaigns by amplifying content through the community.

• Support collaborations with influencers, creators, and brand partners.
• Assist with outreach, coordination, and relationship management.
• Track engagement and feedback from collaborations.

• Monitor community engagement, sentiment, and growth.
• Prepare basic reports on community performance, feedback, and trends.
• Identify opportunities to improve community experience and loyalty.

• UAE National (Emiratisation role – Family Book required)
• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• Strong written and verbal communication skills (Arabic & English preferred).
• People-oriented with excellent relationship-building abilities.
• Organised, proactive, and detail-oriented.
• Familiarity with social media platforms and community management tools.
• Passion for branding, storytelling, and customer engagement.