Marketing Executive ( UAE National

Job Summary

• Develop and implement a marketing strategy aligned with the business strategy.
• Drive marketing initiatives to enhance online acquisition, channel utilization, and brand awareness.
• Manage campaigns in collaboration with Wealth & Retail Banking Team, and marketing agencies.
• Optimize and utilize owned media properties to achieve business KPIs (Key Performance Indicators).
• Supervise and enhance website content, usability, and design.
• Manage online communications and social media channels, ensuring effective campaign and content strategy.
• Champion integration in revenue, product, and communication activities.
• Collaborate with Segment/Product teams to understand customer needs and behaviour.
• Support development and implementation of marketing campaigns.
• Ensure compliance with all regulations and controls, and support the team in achieving good audit ratings.
• Support in planning & execution of offline & online events

• Support the development and implementation of a marketing strategy consistent with the business strategy.
• Drive marketing initiatives that will drive online acquisition, channel utilisation as well as brand awareness.
• Develop and manage end to end Marketing campaigns working closely with the Retail Products’ and Banking teams and agencies.
• Understand the levers and drive the performance of owned media properties and optimise to drive business KPIs(Key Performance Indicators)
• Understand and supervise SEO ( Search Engine Optimisation) implementation and improvements to the site content, usability and design.
• Drive implementation and tracking of social media campaigns and drive fan base across platforms such as Facebook, Linked In and Twitter.
• Develop a comprehensive content strategy to advance the Bank’s agenda.
• Responsible for online communications, social media channels management, campaign and content strategy.
• Requires close interaction with CMT (Country Management Team ) / Ex. Segment/ Product Heads, Group Marketing teams and others to identify opportunities to leverage business wins in the media, to anticipate and prepare for reputational issues/crises.
• Maintain a tight control on social media channels of all issues that have the potential to cause reputational damage to the Bank in-country. Manage crisesandproactively deal with threats to the Bank’s reputation.

• Country: UAE
• Product Heads, Business heads, Heads of Compliance, Legal
• Country/cluster CEO(Chief Executive Officer)
• Media and creative agencies, bloggers and online content creators
• Vendors and suppliers
• Develop profile with relevant platform organisations and influencers
• Network with peers in the industry and other sectors

• Group Communications
• Regional Head Communications

• Brand Management
• Creativity
• Data Gathering and Analysis
• Marketing Channels
• Key Performance Indicators
• Social Media Management

• University graduate and MBA would be an advantage
• Marketing experience is required , preferably in the banking sector .
• Experience/exposure to strategy development and change management projects
• Project/campaign management skills with proven track record
• Good knowledge of customer segments and products
• Knowledge of advertising and media agencies functionalities to draw their best
• Use of Google Adwords and Facebook Blueprint

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you.

You can count on us to celebrate your talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

• Do the right thing and are assertive,…