Social Media & Content Executive

Role Summary

The Senior Social Media Executive will be responsible for strengthening the cinema brand’s digital presence, driving audience engagement, and increasing brand awareness through a creative, data‑driven social media strategy. This role focuses on delivering compelling content, leading impactful social campaigns, and using performance insights to continuously optimise digital initiatives.

• Play a key role in promoting movie releases, special events, and cinema promotions while building a vibrant and engaged online community.

• Develop and execute original, engaging content across social media platforms including Facebook, Instagram, X (Twitter), and Tik Tok to support movie launches and cinema-related activities.

• Manage the social media content calendar in collaboration with the social media agency, ensuring timely and relevant posts aligned with marketing campaigns and film release schedules.

• Work closely with internal creative teams and external agencies to deliver high-quality visuals, graphics, and video content.

• Plan and execute social media campaigns for movie premieres, special screenings, and promotional events to drive ticket sales and audience engagement.

• Leverage both organic and paid social media strategies, in coordination with the digital marketing team, to maximise reach and grow audiences.

• Oversee community management by guiding the agency on responding to comments, messages, and reviews, ensuring a positive and consistent brand voice, particularly for non‑standard queries.

• Monitor, analyse, and report on social media performance metrics such as engagement rates, follower growth, reach, and impressions to measure campaign effectiveness and inform future strategies.

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.

• Minimum of 5 years’ experience in marketing, preferably within the entertainment, leisure, or hospitality industry.

• Strong understanding of branding, digital marketing principles, and emerging online trends.

• Excellent verbal and written communication skills in English.

• Strong organisational skills with the ability to manage multiple campaigns and deadlines effectively.

At Majid Al Futtaim
, our mission is to create great moments and unforgettable experiences that bring happiness to our customers and communities. With over 27 years as a regional market leader, we continue to grow and innovate across entertainment and leisure.

• A positive, collaborative, and inclusive work environment

• Opportunities to work on iconic brands such as VOX Cinemas

• The chance to collaborate with over 45,000 talented colleagues across the region

• A culture guided by a strong leadership model and a shared vision for the future