Head of Marketing

Kayana is one of the fastest-growing companies, empowering small and medium-sized businesses with cutting-edge technology to compete with larger enterprises in the ordering and payments space. As a disruptive force in the industry, we provide everything from essential point-of-sale systems to advanced solutions like self-service kiosks, enabling brands to scale and succeed.

Our mission is simple:
to help businesses thrive through innovative technology
. With operations across the USA, UK, Europe, Australia, and the Middle East, Kayana is proud to foster an inclusive and dynamic culture. Every employee is supported with a personalised development plan, offering clear and achievable career paths for long-term growth.

We are seeking a strategic, creative, and results-driven Head of Marketing to lead Kayana’s global marketing function from our Dubai office.

This role will own the full marketing structure
, manage and develop the existing marketing team, and drive end-to-end execution of brand, digital, and paid advertising campaigns to accelerate business growth across global markets.

The Head of Marketing will also oversee team leadership, while ensuring strong collaboration, execution excellence, and measurable commercial impact.

• Lead and manage the overall marketing function and team structure at Kayana.
• Work closely with the existing marketing team to strengthen collaboration, performance, and delivery.
• Provide leadership and direction to the Marketing Manager and Team Lead
  , ensuring clear accountability and execution standards.
• Build scalable marketing processes aligned with Kayana’s global expansion strategy
  .

• Develop and execute the global marketing strategy aligned with business objectives and revenue growth.
• Identify market opportunities and positioning strategies to strengthen brand visibility and customer acquisition
  .
• Ensure consistent brand messaging, tone, and identity across all regions and channels.

• Own and manage all paid advertising campaigns across Kayana’s markets (Google, Meta, Linked In, and other platforms).
• Oversee the full lifecycle of marketing campaigns
  —from concept, design, and execution to delivery and performance measurement.
• Optimise campaign performance through data-driven insights, testing, and continuous improvement
  .

• Manage all aspects of marketing design and creative output
  , ensuring high‑quality visual and content standards.
• Oversee production of digital content, campaigns, promotional assets, and brand materials across channels.
• Ensure timely and effective execution and delivery of all marketing initiatives
  .

• Track, analyse, and report on marketing performance metrics, ROI, and lead generation outcomes
  .
• Manage marketing budgets effectively to maximise commercial returns
  .
• Continuously refine strategies to improve conversion, engagement, and growth
  .

• Partner closely with Sales, Product, and Operations to align marketing initiatives with revenue goals.
• Support global expansion through localised marketing strategies and execution readiness
  .
• Manage relationships with external agencies, media partners, and vendors where required.

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of progressive marketing experience, with leadership responsibility.
• Proven success in scaling marketing functions and leading high-impact campaigns
  , ideally within SaaS, fintech, POS, or technology sectors.
• Strong expertise in digital marketing, paid advertising, branding, and performance analytics
  .
• Demonstrated ability to lead teams, manage structures, and deliver measurable growth
  .
• Excellent communication, stakeholder management, and strategic thinking skills.
• Proficiency in Google Workspace, ad platforms, analytics tools, and marketing automation systems
  .

At Kayana, you’ll be part of a fast-growing global company where your contributions will make a direct impact.

We offer:

• A clear path for career growth.
• The opportunity to set up and shape the compliance framework for a growing international business.
• A supportive and collaborative environment where your success is celebrated.

Salary Starting From 20,000 AED per month