Senior Marketing Manager - B2C

As the Senior Marketing Manager for a new premium B2C brand, you are the strategic lead responsible for taking a visionary brand from inception to global scale. Your mission is to architect a brand identity that resonates with the world’s most discerning design connoisseurs. You will lead the strategy, campaign orchestration, and international market entry, ensuring that the brand is positioned as a benchmark for contemporary luxury and Italian‑inspired design excellence across the globe.

• Global Brand Strategy:
  Define and evolve the long‑term brand architecture, value proposition, and positioning. You will ensure the brand remains consistent yet culturally relevant as it scales into different international markets.
• Strategic Launch and Scaling:
  Lead the end‑to‑end marketing strategy for the global brand launch and subsequent market entries. This includes defining target segments, pricing strategies in collaboration with sales, and distribution channel support.
• High Impact Campaign Orchestration:
  Design and execute large scale, integrated marketing campaigns that build deep brand equity. You will manage the full campaign lifecycle, from high‑level conceptualization to global execution, ensuring digital and physical touchpoints are perfectly synchronized.
• International Market Development:
  Identify and prioritize new market opportunities, particularly in Europe and the GCC. You will develop market entry playbooks that adapt the global vision to local nuances without compromising brand integrity.
• Aesthetic and Creative Leadership:
  Partner closely with the Creative Director to ensure every piece of content, from cinematic brand films to premium showroom experiences, upholds the highest standards of luxury and design.
• Growth and Performance Oversight:
  While focused on brand, you are highly analytical. You will oversee the marketing budget and track high‑level KPIs, including brand sentiment, market share, and lead generation quality to ensure healthy growth.
• Stakeholder and Agency Management:
  Lead relationships with top‑tier global agencies and internal specialists (Digital, PR, Creative) to ensure a unified and powerful brand voice.

• Experience:
  
  You have 12+ years of marketing experience, with at least 5 years in a senior strategic leadership role. You have a proven track record of managing a brand’s growth from a regional player to a global contender.
• Industry Background:
  You must come from a premium or luxury background. Experience in premium brands, high‑end interior design, luxury automotive, or high fashion is essential. You understand the codes of luxury and how to market to high‑net‑worth individuals.
• Strategic Visionary:
  You are a master of brand strategy. You can look at a blank canvas and build a complex, multi‑year roadmap for brand dominance.
• Global Mindset:
  You have direct experience in international marketing, with a deep understanding of European and Middle Eastern consumer behaviours and design sensibilities.
• Campaign Architect:
  You have led multi‑channel campaigns that moved the needle on brand awareness and prestige. You know how to tell a story that lasts.
• Key Attributes:
  You are a critical thinker, a sophisticated communicator, and a decisive leader who thrives in high‑stakes, design‑led environments.