Social Media Manager

The Social Media Manager is responsible for developing and executing a strategic social media vision that reflects a refined, aspirational, and globally competitive luxury identity. The successful candidate will ensure consistent brand storytelling, enhance online reputation, and support wider marketing and commercial objectives.

• Develop and implement a comprehensive social media strategy aligned with the brand’s positioning and long-term marketing objectives.
• Lead content direction across platforms, ensuring high-end visual and written storytelling that reflects the brand’s architecture, lifestyle offerings, and design philosophy.
• Manage and oversee all social media channels, including Instagram, Linked In, X (Twitter), and You Tube, maintaining consistency in tone, aesthetic, and messaging.
• Build and engage a community of individuals, investors, lifestyle audiences, and industry stakeholders.
• Plan, execute, and optimize paid social media campaigns, ensuring strong performance metrics while preserving brand integrity.
• Monitor analytics, track KPIs, and provide data-driven insights to enhance engagement and ROI.
• Collaborate closely with Marketing, Sales, Brand, Development, and PR teams to ensure integrated campaign execution.
• Support reputation management and handle sensitive communication matters across social platforms when required.

• Bachelor’s degree in communications, Digital Marketing, Public Relations, or a related field.
• 5–7 years of experience in social media management, preferably within luxury real estate, high-end hospitality, fashion, or lifestyle brands.
• Strong understanding of luxury brand communication and high-end audience targeting.
• Exceptional written and visual storytelling skills.
• Experience managing multiple platforms and paid campaigns.
• Highly organized, detail-oriented, creative, and capable of managing multiple projects simultaneously.