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Executive - Brand Strategy & Creative
Job Description & How to Apply Below
About GMG
GMG is a global well‑being company retailing, distributing and manufacturing a portfolio of leading international and home‑grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well‑being sector.
Working across the Middle East, North Africa and Asia, GMG has introduced more than 120 brands into its markets.
The Role
- Brand Development & Identity Building
- Support the creation of new brands and sub‑brands from concept to launch.
- Assist in defining brand positioning, purpose, personality, and tone of voice.
- Contribute to the development of brand architecture and identity foundations.
- Ensure strategic clarity is translated into consistent brand expression.
- Brand Storytelling & Narrative Creation
- Translate strategic direction into brand stories, manifestos, and messaging frameworks.
- Support brand launch storytelling and campaign narratives.
- Develop messaging pillars aligned to brand positioning.
- Ensure storytelling consistency across decks and brand materials.
- Creative Ideation & Concept Development
- Contribute to ideation for brand launches, campaigns, and collaborations.
- Develop mood boards, visual territories, and concept explorations.
- Support the translation of strategy into creative platforms.
- Support the development of full brand books, including brand story & manifesto, tone of voice, visual identity systems, messaging frameworks, brand application guidelines, ensure consistency of brand expression across all touchpoints.
- Build high‑quality keynote presentations for brand and strategy initiatives.
- Translate complex thinking into visually compelling storytelling, support leadership decks, launch decks, and strategic narratives.
- Commercial & Business Understanding
- Build foundational understanding of how brand strategy drives growth. Support product storytelling and category narratives.
- Assist in aligning brand positioning with consumer and market opportunities.
- Contribute to commercially relevant brand initiatives.
- Foundational brand strategy understanding
- Brand positioning and architecture support
- Storytelling and narrative development
- Messaging framework creation
- Visual storytelling and brand expression
- Mood boarding and concept development
- Brand identity systems understanding
- Brand book development
- Advanced proficiency Keynote / PowerPoint skills
- Advance proficiency in Adobe Creative Suite
- Visual slide design and storytelling flow
- Deck structuring and narrative building
- Leadership presentation standards
- Consumer and cultural research
- Trend scanning and visual benchmarking
- Competitive brand analysis
- Basic understanding of brand‑business linkage
- Product storytelling support
- Category and consumer alignment awareness
- 6 years of experience in a brand strategy, marketing, advertising or research role within a brand, agency or consultancy environment.
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