Social Media Manager – Skincare

Join a luxury skincare brand dedicated to advancing skin health and barrier resilience through science-backed formulations and intentional storytelling. This role focuses on elevating the brand’s Tik Tok presence by developing and executing a content strategy tailored to a discerning audience. The ideal candidate will be based in Dubai and possess a deep understanding of the skincare and beauty industry, with a proven track record of managing Tik Tok accounts for premium or luxury brands.

You will be responsible for planning monthly content calendars, filming and editing high-quality videos, posting optimized content, engaging with the community, reporting on performance, and thoughtfully integrating relevant trends. The position requires hands‑on content creation and in‑person shoots, emphasizing credibility and authority within the skincare space.

• Develop and implement a Tik Tok content strategy aligned with brand values and objectives
• Plan and manage monthly content calendars, ensuring a consistent posting schedule
• Film and edit engaging, high-quality Tik Tok videos on‑site in Dubai
• Optimize content for reach, engagement, and conversion, using platform best practices
• Manage community engagement, responding to comments and fostering audience interaction
• Monitor and report on performance metrics, providing actionable insights
• Selectively integrate relevant Tik Tok trends that align with the brand’s positioning
• Build brand authority and foster an engaged, loyal audience

• Minimum 2 years of experience managing Tik Tok accounts, ideally for skincare or beauty brands with luxury or premium positioning
• Demonstrated success in growing Tik Tok audiences and driving measurable results
• Strong video editing skills and proficiency with Tik Tok’s creative tools
• Deep understanding of skincare language, consumer concerns, and industry trends
• Based in Dubai and available for in‑person filming and content creation
• Excellent communication, organizational, and analytical skills
• Ability to work independently and maintain a refined, intentional brand voice
• Not seeking trend‑driven creators, commercial content producers, or agency solutions

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