Sr. Marketing; Buying Media & Planning | Retail | Clothing & Fashion | UAE
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands.
Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity;
Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
The role of Senior Marketing is to lead brand-level media planning, media buying and social media execution in partnership with external agencies. This role is responsible for planning, briefing and optimising media and social campaigns to drive brand awareness, engagement, local relevance and business impact while ensuring consistency with the brand strategy.
What you will doDescribe Accountability:
The Senior Marketing will be responsible for leading brand-level media buying and social media execution in close partnership with external agencies. This role plays a critical part in building brand awareness, engagement and brand equity.
The role will own the end-to-end media planning process, including briefing media agencies, evaluating channel recommendations, managing budgets, and ensuring optimal allocation across platforms. The Senior Marketing Executive will work closely with agency partners to review media plans, drive efficiencies, monitor pacing, and continuously optimise campaigns based on performance insights. A strong understanding of media metrics and return on investment is essential with analysis of campaign performance.
In addition to media buying, the role will manage the brand’s social media presence with the support of social media agency to drive engagement and social media buzz. This includes setting strategic direction, approving content calendars, overseeing content creation, and ensuring that all social communication aligns with brand guidelines. The Senior Marketing will oversee both always-on and campaign-led social activity, working with agencies to drive engagement, reach, and relevance across platforms.
The Senior Marketing will act as the primary point of contact for media and social agencies, setting clear expectations, KPIs, and deliverables. Alongside working closely with other marketing channels, digital marketing, M&S brand principal, merchandising and buying teams across both fashion and food.
The Senior Marketing will also stay informed on evolving media trends, platform developments, and emerging opportunities, proactively recommending new approaches to strengthen brand visibility and effectiveness.
Required Skills to be successful- Hands‑on experience with media channels including META, You Tube, Tik Tok, Snapchat, Programmatics
- Experience of delivering OOH campaigns
- Experience using social analytic and platform insights and planning tools
- Comfortable using BI and reporting tools
- Ability to evaluate content performance using engagement, reach, views and audience growth metrics
- Ability to consolidate multi‑channel data into clear performance dashboard
- Experience of campaign optimisation, budget pacing, spend reconciliation
- Knowledge of ad operation processes, tagging, pixels and tracking set up as well as platform policies
- Bachelor’s degree in business, Marketing or a related field
- Arabic speaker is an advantage.
- 7+ years of experience in brand marketing, media planning, or integrated marketing roles
- Proven hands‑on experience managing media buying and social media agencies
- Strong understanding of brand-level media strategy
- Solid knowledge of digital media metrics, attribution, and campaign measurement
- Experience reviewing and optimising media plans…
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