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Personal Brand & Strategist
Job Description & How to Apply Below
Overview
We are hiring a strategic growth leader to own and scale our personal brand and lead generation ecosystem. This is not a social media manager role. This position is responsible for turning content into consistent, qualified real estate leads. You will manage freelancers, agencies, content direction, and growth strategy end-to-end.
Key ObjectiveBuild a structured content and marketing system that generates consistent high-quality real estate investor leads.
Core Responsibilities Growth & Lead Generation- Design and execute strategy to generate leads from social platforms
- Build funnels, automations, and conversion systems
- Manage paid ads and performance metrics including CPL, ROI, and conversions
- Define positioning, messaging, and content pillars
- Plan monthly content calendar
- Review scripts, edits, and content performance
- Guide creative direction (not primary editor)
- Shoot and edit short-form video content (approximately 10 videos per month) when required
- Capture high-quality property, lifestyle, and personal brand content independently
- Ensure quick turnaround for time-sensitive market opportunities
- Maintain quality standards across filming, lighting, framing, and editing
- Lead freelancers, editors, and agencies
- Ensure brand consistency and execution quality
- Build scalable systems and workflows
- Oversee short-form content output
- Manage audience engagement and inbound enquiries
- Identify trends and opportunities in the real estate market
- Attend shoots, events, and property visits
- Capture and direct daily content opportunities
- Minimum 3–4 years in brand growth, digital marketing, or content-driven lead generation
- Real estate industry experience required
- Proven ability to generate leads from social media
- Strong strategic thinking and ownership mindset
- Experience managing freelancers or agencies
- Proactive and execution-driven
- Arabic preferred
- Must have UAE driving licence and own car
- Must work on-site daily (9am–6pm)
Salary plus performance incentive linked to lead generation and revenue impact.
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